The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used
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MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon outstrip the urban market. The rural market is not sleeping any longer. We are.”1 – Adi Godrej, Chairman, Godrej Group of Industries To expand its presence, Nokia is planning to launch a new service ‘Nokia Life Tools’ that would provide information on market price, weather, etc., to information-starved
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value-generating capacity of the middleman. The paper relies on a case study of an actor (a middleman), Mobile Inc., involved in providing ‘Wireless equipment’ with a focus on mobile phone solutions.The main conclusion of the empirical study is that numerous opportunities are open for identification of roles for middlemen in the current distribution landscape. From being a typical ‘traditional’ middleman, Mobile Inc. evolved into a multidimensional actor featuring quite diverse conditions in relation to
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Marketing Plan Apple iPhone Table of Contents Executive Summary | …………………….……………………. | 3 | Situational Analysis | …………………….……………………. | 3 | Marketing Strategy | …………………….……………………. | 8 | Financials | …………………….……………………. | 13 | Controls | …………………….……………………. | 16 | Summary | …………………….……………………. | 17 | Executive Summary The Apple iPhone targets consumers who desire to have constant access to the internet, media, and communication. The market for smart phones compared to standard
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[pic] Mobile App Proposal - Company Name - May 21, 14 Direct Contact 1-800-555-5555 Email email@address.com Table Of Contents 01. Client Name 02. Introduction 03. Project Overview & Objectives 04. Mobile Website / Mobile Applications Development Strategies 05. Analytics 06. Secure Hosting 07. Maintenance 08. Client Responsibilities 09. Monthly Fees 10. White Label Contracts 11. Billing Schedule 12. Terms and Conditions (YOUR COMPANY) is pleased
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strategies can be found easily. Some marketing book have deeply view on this method. In term of marketing, Promotion is “one of the four elements of marketing mix (product, price, promotion, and place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision” by Kurtz, Dave. (2010). Furthermore, topics discussing about promotion plan can be found easily in many economic and marketing website. This information
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CELLULAR MOBILE COMMUNICATION Anita Seth Kiran Momaya H.M. Gupta Cellular mobile industry has undergone rapid changes as a result of liberalization and globalization. In such a ever changing scenario, expansion and maintaining the loyal customer base seems to be a great challenge for the mobile service providers. As a result of increased competition, customer loyalty and retention have become important goals for mobile service operators. Reacting to the pressures, most of the cellular mobile service
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Mobile Marketing Background Mobile phones have revolutionized the world of communication over the last couple of decades. In India, mobile phones have been rapidly adopted, across pop-strata and income groups. Not only are mobile phones reducing information asymmetry in our day-to-day businesses, but are also the window to the world for those in remote locations and aspiring for an improved lifestyle. From a marketing and media point of view, mobile phones provide an incredible opportunity
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Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense
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Facebook’s Business Model Case Study 1 Software | Marketing Strategy / Business Model | Consumer Behavior | Mobile Ad Formats Revamped mobile-ad offerings | Up to 153 million from zero a year ago. Mobile ads are more selectively seen, so the company can provide more powerful ads. Ads can be tailored to the user’s location. More information can be gathered from mobile user. Advertising Model | Clicking on advertisements. More likely to take mobile ads into consideration. More likely to look up products
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