CENTRE FOR POST GRADUATE STUDIES Limkokwing University of Creative Technology Department : Course Name : Commence Date: Submission Date: Lead Lecturer: E-mail : Centre for Post Graduate Studies MBA 10 July 2013 24 July 2013 Theang Kok Foo kftheang@yahoo.com Individual Assignment 1 @20% Learning Outcome (LO) Mapping Task LO1 Analyse and interpret financial and managerial report for decision making. #1 #2 #3 Bloom’s Taxonomy LO2 Understand the basic concepts used in the preparation
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Abstract The Study of Customer Loyalty Factors in the Mobile Telecommunications Industry in China This article is a study of Chinese telecommunications service customer loyalty factors and the impact of the internal mechanism. The industry empirical study reveals the communications services industry, the impact factors of customer loyalty, and the interaction between these factors mechanism. With the increasingly fierce market competition and increase costs for customers, cultivate and maintain
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Today, mobile phone has become popular to everybody since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance, you can contact easily to your friends by calling or sending messages everywhere without electricity. It is maybe the main reason why almost all people today choose to own a mobile phone. From the customer’s point of view, it is obvious that mobile phones assist you in business
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Mobile phone: Boon or Bane? In the present millennium , science has bestowed on us a number of innovations n one among them is - MOBILE PHONES .Every thing conferred upon us ought to b utilized in a positive way . "Is mobile phone a BOON or BANE ?" is very interesting . Communication among people is most important. Olden days letters were used to send through birds. With the invention of telephone,people talk and communicate to long distances. With advent of mobile phone the entire concept of
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[Type the company name] | Strategy and Leadership Analysis | Samsung’s case | Table of Contents Executive summary 1 1 External Analysis 2 1.1 Current Position of Samsung Electronics Co., Ltd., division of mobile communications 2 1.2 Detail External Analysis 2 1.2.1TEMPLES (Growth) 2 A. Technological Factors 2 B. Economic Factors 2 C. Legal 2 D. Environmental factors 2 E. Social Factors 3 1.2.2Poter’s 5 forces - Profitability 3 A. Threat of New Entrants is low 3
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Marketing Plan for Nokia Mobile Phone. [pic] Introduction: Nokia’s Code of Conduct defines the company’s overall principles and commitment towards legal compliance, ethical conduct, human rights, anti-corruption work and environmental protection. These high expectations extend to Nokia partners, subcontractors and suppliers, whom we encourage to strive beyond merely fulfilling legal compliance. This Policy provides further clarification to the principles of the Code of Conduct and Nokia Human
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AT&T Mobile Phone Service AT&T wireless is a business that delivers mobile phone and other wireless services to myself and my family. A mobile phone enables people to make and receive telephone calls over a radio link while traveling around a wide range of geographic areas. In addition to telephone services, mobile phones also enables a person to use a wide variety of other services such as text messaging, multi-media messaging, email, internet access, business applications, photography, gaming
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May 2007 Disclaimer This document details Cliclock’s business plan for initiating a new portal for analogue wristwatches widgets that are built for desktop PCs, mobile devices and virtual wristwatches. Cliclock will create a market place for users to consume, create and enjoy high quality analogue wristwatch designs, both user generated and branded by commercial companies. The document outlines the need and the
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2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific
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CONSUMER BUYING BEHAVIOR TOWARDS MOBILE PHONE BUYING AMONG UMP ABSTRACT Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior, there are two main stimuli that is related to buyers
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