Chapter 8 1. What are the advantages and disadvantages or using licensing as a market entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy. Licensing: Advantages: • Low cost entry alternative • Allows licensor to circumvent tariffs, quotas, or similar export barriers • Limits political risk and risk of expropriation • Provides additional profitability with little initial investment • Provides method of circumventing tariffs
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ABSTRACT In recent years, many companies have increased their presence in the international market. This paper studies the companies need for internationalisation as it focuses on the factors companies must consider before entering new markets or expanding abroad. Many factors that lead companies to invest in the international market have been identified. The research is based on theories. Internationalization factors that motivate companies to establish themselves abroad will be included in
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entering foreign markets. Whether it is a defensive step aimed to avoiding the consequences of the saturated domestic market or an offensive strategy based on the expectations of unusual profits. So there is always the doubtful prospect if a foreign entry is worth or is it not worth. The main aim of the essay is to answer these questions. In the last few years it generally could be observed that globalisation has increased the competition amongst firms and enlarged the company’s willingness to
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2011. Compared to many firms that restore its business difficultly from Financial Crisis, GameStop have significant growth for its overall operating. One of the major reasons that GameStop can quickly recovered from economic recession is its international business. Product GameStop Company major operations are selling new and used video game systems such as console, handheld video game devices, and mobile; software and accessories, PC entertainment software and related accessories. typical
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Literature Review International Marketing is the performance of business activities designed to plan, price, promote, and direct the flow of the company’s goods and services to consumers or users in more than one nation for a profit. (Philip R. Cateora et al, 2008). International marketer’s task becomes more complicated that of the domestic marketer as it operates entirely in different business environments. A firm operating in a domestic market undoubtedly feels comfortable in adjusting the business
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Background Making the right decisions when entering a foreign or international market can make a tremendous difference in a company`s bottom line (Kotabe & Helsen, 2009, 291). However, the opposite is also true: making the wrong decisions can also make a tremendous difference in the company`s bottom line. The right decision, of course, brings in money and helps the company prosper. It can result in eventual profitable world-wide expansion. The wrong decision, however, can result in decisions that
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because of supporting environments such as political, social and economic conditions as well as transaction advantage. To success and failure, psychic distance and learning, strategic decision making process, degree of adaptation of retail offer, entry strategy, characteristics of organization and management characteristics are the influencing factors on internationalization of IKEA in the Japanese and Chinese markets. Internationalization, IKEA, retailer internationalization, influencing factors
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DON DON The Case of Slovenian Gazelle 1. Evaluate Don Don´s major resource strengths and weaknesses For every company it is important to know its strengths and weaknesses. Recognizing them helps managers to add value to the product or service, recruit new customers, and retain new loyal customers. With analysis of the company´s strengths, a marketer can identify expertise and advantages that are held over the competition. Moreover, identifying weaknesses shows marketers where is still a possibility
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COURSEWORK TITLE: INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC Contents page 1. Introduction 2.Company Background 3.Evaluation of the internal and external environment of the company 4.Analyse the motivation of the company for international expansion 5.Analyze the reasons for operating in a particular region or country 6.Evaluate its market entry strategy in a particularly region or a country 7.Conclusion/recommendation 8.Bibliography 9.Appendix 1. Introduction The aim of this report
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Foreign Market Entry Modes International Business and Institutions 1 Modes of Foreign Market Entry • • • • • Exporting Licensing/Franchising Management Focus: Tata Group: Foreign Entry Strategies pp.443-444 Joint Ventures Wholly Owned Subsidiaries Mergers & Acquisitions (M&A) 2 Exporting • Advantages – Avoids the substantial costs of establishing operations in the host country – Achieve experience curve and location economies • Disadvantages – High
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