ABDT 3213 – International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? 2. What is meant by “global localization?” Is Coca-Cola a global product? Explain. 3. Describe some of the global marketing strategies available to companies. Give examples of McDonald that use the different strategies. 4
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|International Marketing | |Gruma Report | | | | I have been asked to prepare a report for Gruma UK subsidiary to assess France as| |a potential market for their flatbread products, hereare the findings. | |
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Being of Korean descent and now living in the UK, it is clear that I look beyond my borders. I am interested in marketing, economics and business. A degree in International Business and Management will prepare me for a managerial role within a global organization. The degree will be a tool by which I will acquire a wide knowledge of international marketing, management, finance and trade. I will develop the professional skills that will be relevant, such as planning, intercultural teamwork, business communication
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local offices 3. as developing pricing strategies, list the main factors which affects pricing decisions 1. Transfer prices 2. Arms length (or free market prices) 3. Price controls 4. Dumping 4. list 4 common methods which an international company uses to recruit human resources 1. current employees (internal search) 2. recent college graduates 3. local managerial talent 4. non- managerial/skill workers 5. list the major 4 steps for a company which intends to develop
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of the victims of traditional fashion brands. This paper focuses on the current problem that Esprit is faced with, presents three possible solutions which are designing new products following fashion shows, establishing smaller-scale operational mode and using quick response strategy, in order to create an agile supply chain for Esprit by the means of shortening three critical lead times: time-to-market, time-to-serve and time-to-react. 1. Introduction The last decade has witnessed a significant
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Unit 1 Discussion Board American business holds up certain ethical standards as good business. When doing business with a variety of cultures, it is important to understand their perceptions will be affected by their culture. So what is culture? "Culture has been defined in a number of ways, but most simply, as the learned and shared behavior of a community of interacting human beings" (Useem & Useem, p. 169). A person’s culture can include their education, religion, experiences, communication
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Background IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The company is the world's largest furniture retailer1. Founded in Sweden in 1943 by Ingvar Kamprad, who later became one of the richest people in the world, 2 The Company is known for its modern architectural designs on various types of appliance and furniture, often associated with a simplified eco-friendly interior
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Assessments and Implications; 1. Auflage; Heidelberg (2010) Bleischwitz, R.; Welfens, P; Zhang, Z..(2011) International Economies of Resource Efficiency.Eco-Innovation Policies for a Green Economy; 1.Auflage; Heidelberg (2011) Burgress, S.; Steenkamp, J. (2006) Marketing renaissance: How research in emerging markets advances marketing science and practice. International Journal of Research in Marketing; 23; p. 337- 356 (2006) Cassia, F.;Magno, F. (2010) Marketing issues for
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IKEA Company Background IKEA is a Swedish furnishing company and was founded by Ingvar Kamprad 1943. It started as a one-man mail order company in a farming village in Southern Sweden called Smaland. (IKEA, 2011a) Today IKEA has become a big international company which has stores in 44 countries worldwide. The IKEA Group has grown into a major retail experience with 123,000 co-workers and is generating annual sales of more than 21.5 billion Euros. (IKEA, 2011b). The sales growth is shown in Appendix
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strategies • To compare direct and indirect selling of exporting • To identify the elements of import and import strategies • To discuss the types and roles of third-party intermediaries in exporting • To discuss the role of countertrade in international business Chapter Overview The first part of Chapter Thirteen is devoted to an examination of export and import strategies. Table 13.1 identifies the steps to consider when developing an export (or import) business plan. Next, the roles
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