iPod : Creating An Iconic Brand HAMZA ŞANDA Product Introduction The iPod is a combination portable storing and playing audio files encoded by MP3 or AAC from Apple Computer and launched in 2001. The product line-up includes iPod Classic, the touch screen iPod Touch, the compact iPod Nano and the ultra-compact iPod Shuffle. All iPod models use an extremely small hard disk for storage. Also iPod Shuffle uses a flash memory; unlike the memory found in computers. This flash memory
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Company Strategy: Although the company enjoys good organic growth opportunities, it is definitely in the mature growth stage. To counter this, Nike has increasingly turned to acquiring brands both for inorganic growth, and to allow the company to compete on different levels in the industry. Through this type of brand portfolio use, Nike is able to sell in discount retailers, increasing growth and ultimately revenues without fear of discounting the core Nike brand. The company’s track record
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Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer”
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Personal Computer versus Apple David O’Neal COM 170 September 24, 2011 Shana Wilson Personal Computer versus Apple Personal computer and Apples have been used by people for many years. In order to choose the right computer you should understand the advantages and disadvantages of each computer. You should also determine which computer would be most effective for your daily life. Personal computers and Apples computer, Mac, were developed back in the 70’s but have made major improvements
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Date: ORGANIZATION OF WORLDCOM WorldCom is accredited as the United States giant in the world of business. The company started its operations under the name of Long Distance Discount Services Inc. (LDDS) back in 1983. Six years later, it merged with Advantage Companies Inc. thereby going public under the name of LDDS WorldCom. This was later transformed to WorldCom. The company experienced rapid growth through the 1990s and when it purchased MCI in 1998, it was approaching the top
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1. Swot analysis Strengths: Apple is a successful company with a well known brand. They have longevity in the market place and are a very profitable company. In the quarter ended September 2011, Apple had its all time record high sales of Macintosh and iPhones, ever. They posted a quarterly revenue of $28.27 billion and a quarterly net profit of $6.62 billion. International sales accounted for 63 percent of the quarter’s revenue, according to a press release on their website announcing their
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Steve Jobs Summary During the Mac's production, Job's reality distortion field bothered many team members. They felt hard to work for Steve since he did not provide the trusting, supportive, relaxed environment they needed, and most of them were afraid of Jobs since Jobs wanted to control everyone. However, Jobs' personality embraced and internalized it, it allowed him to con people into believing his vision and leaded to enabled he to inspire his team to change the course of the computer history
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Marketing Research Paper Corrina Mitchell MKT/421 September 10, 2012 Roxanne Booth Marketing Research Paper Competition is the better part of business. The level of competition experienced by a company depends upon the area of business that company operates in. If there is more than one company providing the same goods or services they will be each other’s competitor. Competition could be based on the operating style of a company or how merchandise is made, and competition will always
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External and Internal Environmental Analysis Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has implemented frameworks to assess its external and internal environment
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Both Microsoft and Apple have created platforms for the delivery of high quality entertainment to personal devices, revolutionizing how we perceive movies, music and television. In this I will analyze Microsoft’s Zune advertising strategies. The Zune is Microsoft’s version of the Apple iPod. The Zune is a compact, high-definition MP3 player that measures 4" tall by 2" wide by 0.3" thick (Microsoft Zune, 2011) . The Zune has a 3.3" multi touch OLED display which dominates the device’s face. There
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