L ES B OISSONS É NERGISANTES Étude de marketing stratégique de trois principaux concurrents sur le marché des boissons énergisantes : Red Bull, Burn & Dark Dog. Barbé Charles - Diep Albert - Jagmohan Dishnu Laruelle Alexandre - Régnier Quentin 12/10/2010 – ISCID 2 Promotion JFK Table des matières Introduction............................................................................................................................... 2 I) Les boissons énergisantes d’aujourd'hui ......
Words: 8523 - Pages: 35
which three different items contributed the most added sugar calories to your overall diet. Complete the chart and answer the question. ITEM AS calories Healthy Alternative Long Island Iced Tea 207 Water Monster Energy Drink 206 Black Coffee Sprite Soft Drink 231 Sugar Free Soft Drink a. It is very common to consume excess calories from foods high in added sugars (AS). Therefore one can easily meet the recommended % of calories from carbohydrates (Q2b) with the help of unhealthy items.
Words: 467 - Pages: 2
Orgiazzi 1 PepsiCo - The Company Pepsi (formerly known as Pepsi-Cola) is a cola carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 by Caleb Bradham, it was named Pepsi-Cola because of the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent
Words: 1853 - Pages: 8
ADHD, Whether or Not to Medicate a Child Samantha Edmondson COM/155 September 21, 2014 Laura L. Griepp ADHD, Whether or Not to Medicate a Child With the diagnosis of ADHD in children becoming such a controversial subject because of the medications that doctors prescribe; parents have difficult decisions to make. My son, T.J., has had ADHD since he was five years old, and has had many trials and tribulations with the medication that his doctor placed him on to help with the issues that come
Words: 1195 - Pages: 5
BUSINESS RESEARCH METHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW……………………………………..….6-7 V. RESEARCH OBJECTIVES…………………………………………8 VI. RESEARCH QUESTIONS……………………………………………………………8 VII. RESEARCH METHODOLOGY…………………………………………………9-12 VIII. ETHICAL CONSIDERATION………………………………...…13
Words: 2198 - Pages: 9
on the sides of the cans and bottles of Coca-Cola. Initially, the soft drink was sold to the public at a pharmacy/soda fountain shop in Atlanta, Georgia and it made its debut on May 8th, 1886. It was first sold as a medicinal tonic and actually contained extracts of cocaine and kola nut which has a high level of caffeine in it. Ironically, in the first year of its existence, on an average about nine servings of the soft drink were sold each day and sales for that first year added up to a total of
Words: 7100 - Pages: 29
linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer picks the product up and the design of the product feels familiar, but there is something slightly different, like the elongated can of “Tab energy” the customer is intrigued. Finally the product feels nice to hold and presents the contents in an effective way, they are likely to want to buy it; it’s ticked all the right boxes in their mind.[pic] Figure 1: Shape of food packaging
Words: 993 - Pages: 4
television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated. * | [edit]Competition Many of the brands available from the three largest soda producers, The Coca-Cola Company, PepsiCo and the Dr Pepper Snapple Group, are intended as direct, equivalent competitors. The following chart lists these competitors by type or flavor of drink. Flavor/type | PepsiCo | The Coca-Cola Company | Dr Pepper Snapple Group |
Words: 1022 - Pages: 5
promoting his new products by distributing thousands of coupons that could be exchanged for a complimentary sample. Later on, Pemberton sold the rights of Coca-Cola to Asia G. Candler who founded The Coca-Cola Company in 1892. Necessarily, the drinks popularity led to a demand for it to be enjoyed in new ways. Therefore, in 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. In 1899, two Chattanooga lawyers, Benjamin Thomas and Joseph Whitehead
Words: 803 - Pages: 4
market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share of over 42 percent in the U.S. in 2013. Especially to be emphasized is the performance of the carbonated soft drink CocaCola, which accounted for a U.S. market share
Words: 5343 - Pages: 22
