QUESTION 1 a) How has the development of self-service technologies affected services marketing strategies? Give TWO explanations. When developing a service marketing strategies we need to extend the marketing mix by adding three additional Ps associated with service delivery – process, physical environment and people. Collectively, the total seven elements of service marketing represent the ingredient required to create viable strategies for meeting customer needs profitable in a competitive
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that is why good always triumphs against evil. Like any well thought out system or machine we require the blue prints and then parts. A car, for instance is a modern day miracle and irreplaceable part of our daily lives, but every car has some key components that are required for it to function, namely: the mechanics, the container, speedometer and rev meter. In the trading industry we also classify essentials into 3 sections: hardware, software and services. * * Hardware: We can start with
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Deployment of identified customer needs…………………9 3.2 Failure Mode and Effect Analysis of top five customer needs………………10 4 Supplier selection and Evaluation……………………………………………………………..11 5.2 Identify components , parts ………………………………………………………………..12 4.2 Selection criteria for components supplier………………………………………….13 4.3 Supplier selection system…………………………………………………………………….14 4.4 Outcome of supplier selection process………………………………………………..15 4 Statistical Process Control…………………………………………………………………………16
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The Acer Group is one of the world's largest PC and computer component manufacturers. Associated Acer companies include the world's third largest PC manufacturer, and Acer's mobile computers, network servers and personal computers are ranked in the world's top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side
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manufacturing compound on the outskirts of Shanghai's Pudong district, six automated assembly lines hummed with state of the art equipment. Hermetically sealed machines dispensed adhesive onto tiny boards. ext, high speed machines picked micro chip components off tapes and placed them onto the boards. Other machines soldered, cleaned and tested, until the guts of a notebook personal computer (PC) popped out to be encased in black plastic or metallic silver by human hands. Each line produced a new notebook
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CHAPTER 8 IMPORTING, EXPORTING, AND SOURCING SUMMARY A company’s first business dealings outside the home country often take the form of exporting or importing. Companies should recognize the difference between export marketing and export selling. By attending trade shows and participating in trade missions, company personnel can learn a great deal about new markets. Governments use a variety of programs to support exports, including tax incentives, subsidies, and export assistance
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productive structure of global capitalism. In the electronics industry, a new model of outsourced manufacturing has emerged as the centrepiece of globalized production networks: Contract Manufacturing (CM) or Electronics Manufacturing Services (EMS). This form of network-based mass production is closely linked to the disintegration of the value chain and the emergence of the “Wintelist” (Borrus and Zysman 1997) model of competition and the rise of “fabless” product design companies in key sectors of the
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Chapter I THE PROBLEM AND ITS BACKGROUND Introduction The advances in computer technologies have affected everybody’s daily life. Computers support and assist almost every single human activity. Traditional Decision Support Systems (DSS) has focused on computerized support for making decisions with respect to managerial problems (Turban 2005). Information is power. Providing significant and updated information is important to an administration because it is committed to promote transparency
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The Acer Group is one of the world's largest PC and computer component manufacturers. Associated Acer companies include the world's third largest PC manufacturer, and Acer's mobile computers, network servers and personal computers are ranked in the world's top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side
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1Lesson 1: Overview of Local Area Networks Objectives By the end of this lesson, you will be able to: Describe the functions and advantages of a network. Describe the evolution of networking models. Compare and contrast server-based and peer-to-peer networks. Identify the characteristics of local area networks (LANs). Identify the functions of a networking operating system, network interface cards and transmission media. Compare wired and wireless
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