STRATEGIC MARKETING Group Presentation Overview of Indian Market- Past • • • • • In the year 1991, the Indian Government adopted Economic Liberalization Policy “Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia
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Provide a detailed overview of a U.S. publicly traded company. This should be one to two (1-2) pages. Overview Pepsico is the leading global food, snack and beverage company. The brand include Quaker Oats, Tropicana, Gatorade, Lay's and Pepsi . Pepsico is a global company, it includes strong regional brands such as Walkers, Gamesa and Sabritas. Either independently or through contract manufacturers .Pepsico market and sell a variety of convenient, enjoyable and wholesome foods and beverages
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breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands. The company’s top managers were focused on sustaining the impressive performance through strategies keyed to product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. Newly introduced products such as Mountain Dew KickStart, Tostitos Cantina tortilla chips, Quaker
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Healthy Meal: Basil Pesto Chicken served on Grilled Flatbread, Chicken Noodle Soup, 20 fl oz Aquafina Bottled Water and small bag of Sun Chips (6 Grain Medley Creamy Roasted Garlic) (a.) Restaurant- Quiznos Aquafina Serving size 8 fl oz (240 mL) Servings per 20 fl oz container: 2.5 Per Container Per Serving Learn about serving sizes. 8 fl oz %DV* 20 fl oz %DV* Calories 0 - 0 - Total Fat (g) 0 0 0 0 Sodium (mg) 0 0 0 0 Total Carbs (g) 0 0 0 0 Sugars (g) 0 - 0 - Protein (g)
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27 mg | 40.5 mg | 3.375 mg | | | | | Caffeine in Pepsi Products | | | | Pepsi | 25 mg | 37.5 mg | 3.125 mg | Diet Pepsi | 24 mg | 36 mg | 3 mg | Pepsi One | 36 mg | 54 mg | 4.5 mg | | | | | Caffeine in Mountain Dew | | | | Mountain Dew | 36 mg | 54 mg |
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Introduction Soft drinks, more popularly known as sodas, are not exactly referred to as items of necessity. People can live without sodas. In fact, people might be safer if they don’t drink soft drinks so much. And yet, soft drinks somehow make it to the top of the list of items most bought by the average consumer. Why is this, exactly? Well, for one thing, sodas are delicious. They stand between liquor and juice. Those who are too young to drink beer but think fruit juice is
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Executive Summary The case study will examine the strategy implemented by PepsiCo to exploit rapidly growing markets opportunities by acquiring the organisations Tropicana, Gatorade and Quaker. The case study will highlight that it was imperative for the PepsiCo organisation to embark on a radical restructuring strategy to optimise their return on investments. The paper will discuss the rationale behind the critical restructuring .The benefits of the acquisitions and restructuring strategy will
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Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
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of Pepsi Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are: Pepsi Cola Company: Pepsi Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948). Frito-Lay, Inc.: Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato
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current eating habits and ways on how I plan to implement my healthy eating plan into my daily lifestyle. On any given day, I consume on average 2-3 8oz cups of Spanish espresso, way over the recommended daily amount, along with 1 12 oz. regular mountain dew. However, other than that I drink 1 full glass of 2% milk, 4-5 12 oz. bottles of water, 1-2 serving of fruits and vegetables, 4-6 serving of meats and beans and to be honest an unknown amount of fats, oils, and sweets. Other than the obvious no-no
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