Pepsi has evolved as one of the top companies in the world. The organization is widely known and has changed the way people now drink and also eat snacks. PepsiCo not only owns the brand name but also owns the number one selling soft drink, Mountain Dew, Gatorade and in snacks it owns Frito-Lays, Quaker and Tropicana brands. From the time it was invented, Pepsi has had a wide range of management and strategies to re-invent itself thru the Great depression and thru technological advances in society
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Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B)
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Effective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community
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Introduction to company:- PepsiCo serves 200 countries and is a world leader in providing food and beverage products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. Some of PepsiCo's brands are over 100 years old; however the company was only founded in 1965 when Pepsi-Cola merged with Frito-Lay. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. The
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“When I first met my boyfriend” When I first met my boyfriend “it was love at first sight” It was a breezy day in October. I was attending this vocational school in Gainesville, Florida. I was sitting at my desk completing this assignment my instructor had assigned to me. I could not help but to see his beautiful smile from way across the classroom. His appearance was very noticeable as well. My boyfriend came over to where I was sitting and introduce his self and told me his name and I told
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seemed like an hours worth of flashbacks and storytelling we were ready to set off. The mission: get from my beach home in santa Cruz to some new club in the eastside part of Sacramento. Sacramento looked completely new compared to the the rocky mountain scenery I was used to. I sat in the passenger seat of the car completely in awe watching the night
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Introduction The question of whether or not to legalize drugs in America has been a strong debate for many decades. Each year there has been a growing number of deaths because of drugs in the United States. With these numbers, there are still wide spread efforts to legalize illicit drugs around the country. This paper will research drug legalization in the United States versus other countries, the positives and negatives, and a reasoned opinion on the topic. When debating the issue of drug legalization
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and drinks to include Lays and Ruffles potato chips, Doritos, Cheetos, Quaker oatmeal, Aunt Jemima mixes and syrups, Quaker grits, Cap n Crunch, Quaker rice cakes, beverage concentrates, fountain syrups, and finished goods under Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, ready-to-drink tea, coffee, and brands licensed from Dr Pepper Snapple. PepsiCo’s major customer is Wal-Mart holding 12% of sales (Nooyi, 2010). Major suppliers include E2M who specialize in packaging and manufacturing consulting
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According to the article, Dr. Pepper Snapple Group is one of the largest integrated brand owners, bottler, and distributor of nonalcoholic beverages. The company analysis highlights seven strengths that Dr. Pepper Snapple Group Inc. possess, which include a strong portfolio of leading, an integrated business model, consumer-preferred brands, customer relationships, stable cash flows, manufacturing and distribution coverage, attractive positioning, and experienced management. In addition, they are
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world’s most successful companies of consumer products. Enormous awards have gone in the worlds. In 2009, Pepsico is ranked 175 in the Fortune’s. 18 brands out of its series boast an annual sales volume of over 1 billion USD, including Pepsi-Cola, Mountain Dew, Gatorade, Lay’s, Diet Pepsi, Tropicana, Doritos, Lipton Teas, Quaker Cereals, Cheetos, 7-UP, Ruffles, Aquafina, Mirinda, Tostitos, Sierra Mist, Walkers, Fritos. In addition, PepsiCo entered new markets including Japan and Eastern Europe. However
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