Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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dubaiThe current issue and full text archive of this journal is available at www.emeraldinsight.com/1753-8335.htm JPMD 1,1 Dubai – a star in the east A case study in strategic destination branding Melodena Stephens Balakrishnan University of Wollongong in Dubai, Dubai, United Arab Emirates Abstract Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination
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100 Great Marketing Ideas from leading companies around the world Jim Blythe 100 GREAT MARKETING IDEAS FROM LEADING COMPANIES AROUND THE WORLD Jim Blythe Copyright © 2009 Jim Blythe First published in 2009 by Marshall Cavendish Editions An imprint of Marshall Cavendish International 1 New Industrial Road, Singapore 536196 Other Marshall Cavendish offices: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill, London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White
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| | |Services Marketing in Theme Parks | |MGMT E-6020 | Fall 2011 | |
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MIcroeconomics: Markets, Methods & Models Douglas Curtis and Ian Irvine | Version 2014/2015 $ ADAPTED OPEN TEXT FORMATIVE ONLINE ASSESSMENT COURSE SUPPLEMENTS COURSE LOGISTICS & SUPPORT a d v a n c i n g l e a r n i n g www.lyryx.com Copyright This work is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. http://creativecommons.org/licenses/by-nc-nd/3.0/deed.en_GB Douglas Curtis and Ian Irvine Edition 1.11 This edition is differentiated
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Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE
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KABANATA I ANG SULIRANIN O SALIGAN NITO A. I NTRODUKSYON Noong unang panahon pa lamang, laganap na sa maraming parte ngmundo ang paninigarilyo. Ang gawaing ito, ayon sa Wikipedia, ayisinasagawa ng mga tribo upang kumawala sa ulirat o makihalubilo samundo ng espiritu. Ang ilan sa mga gawaing ito ay ang pagpapaalis ngmasasamang espiritu, pagsamo sa mga ito, atbp. Ngunit, sa paglipas ngpanahon, naging isa na ito sa mga kinagigiliwang uso.Nagsimula ito sa rehiyon ng Central America noong 6000
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Table of Contents General IP Policy/theory 1 Trademarks 2 Foreign Treaties 4 Types of Marks 4 Infringement (Polaroid Test) 9 Defenses 10 Internet/UDRP 12 Dilution 13 Remedies 14 Copyrights 16 Derivative Works 19 Moral Rights 21 Renewal/Termination 23 Infringement (tests) 24 Fair Use/Defenses 15 DMCA 27 Remedies 29 Publicity/Misappropriation
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Entrepreneurship Chapter 1, question 4: What are the major benefits of business ownership? • Create their own destiny • Make a difference • Reach their full potential • Generate impressive profits • Contribute to society and be recognized for their efforts • Do what they enjoy and have fun at it! Examples: 1. You Control Your Own Destiny Many entrepreneurs consider themselves "Type-A" personalities, folks that like to take control and make decisions. In other words, owning a business
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Virgin Atlantic Marketing Case Study Presented by Donal Manning James E. Salter Andre Tuinzing Prepared for Professor Enda McGovern Dominican University of California iii Virgin Atlantic Airlines Manning/ Salter/ Tuinzing Table of Contents LIST OF ILLUSTRATIONS………...…………………………………………………..IV EXECUTIVE SUMMARY……………………………………………………………….V HISTORY OF VIRGIN ATLANTIC ................................................................................. 3 B ACKGROUND .....................
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