Market share of the companies in the FMCG sector Current Status: The Fast Moving Consumer Goods (FMCG) companies have shown one more quarter of good growth in December quarter. The growth was supported by the rise in spend, price hike and festive season. However the overall slowdown in the economy has began to affect the FMCG sector with companies posting deceleration in volume growth. Discretionary spending has been hit severely due to the ongoing slowdown. Volume has been impacted due to rising
Words: 436 - Pages: 2
Fast Moving Consumer Goods (FMCG) can be characterized as pressed merchandise that are devoured or sold at standard and little interims. The costs of the FMCG are moderately less and benefits earned through such deals are more volume based. The composed FMCG retailing in India is another idea and is quick making up for lost time in urban and semi-urban India. The FMCG Sector in India has seen a scope of late improvements. Charge derivations on different things, climb in the entrance levels and every
Words: 809 - Pages: 4
supermarket chain is a well known super market chain with a history of over 10 years. It has a network of 50 supermarkets around the country. Their presence is very strong in Colombo with 15 supermarkets in prime locations. They have a wide array of fast moving consumer goods (FMCG), household goods, apparel, furniture, electronics and value added services such as bank service points, utility bill payment facilities etc. . The “Wasi Super” supermarket is known as a one stop shop, where a consumer has a wide
Words: 946 - Pages: 4
8 A CPP Report TITLED ‘GODREJ FOOD LTD’ For fulfilling the requirement of the award of degree of BBA Subject: CPP (IMS-206) Under the supervision of Dr. RAJAN SHARMA Assistant professor Submitted to: - Submitted by:- The Director RAVINDER SINGH MBA
Words: 10910 - Pages: 44
1. Executive Summary The present case concerns Aravind Eye hospital which is a privately owned hospital and provides free services to the poor and needy people. Dr.Venkataswamy who is the founder of the hospital wants to expand Aravind Eye hospital to all parts of India, Asia, Africa and rest of the world so that quality and free eye services can be provided to the poor and needy people who have curable blindness but can’t afford to pay for their treatment. Dr. V is interested in knowing how this
Words: 1947 - Pages: 8
market is saturated and sales have stagnated. HLL has responded to this challenge by studying its shortcomings, identifying failing strategies, and adopting new and innovative methods to re-gain market share. Some of the strategies it has adopted are moving to the low margin mass market, pruning it’s brand portfolio, and strengthening it’s distribution network. One of the key strategies is shift in target segment to the relatively unexplored rural markets. While most MNCs wrote off this segment as difficult
Words: 1485 - Pages: 6
Industry Analysis Report FMCG March 11 2014 Submitted By: Ankur Nag – P301412CMG388 Ansuman Singh – P301412CMG340 Ashish Khandelwal – P301412CMG349 Habib Khan – P301412CMG365 Lalatendu Pattnaik – P301412CMG377 Industry Analysis Report FMCG 2014 Contents 1. INDUSTRY PROFILE ........................................................................................................................................... 4 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2. Sector Overview ....................
Words: 7270 - Pages: 30
International Journal of Advanced Corporate Learning (iJAC), Vol 3, No 4 (2010) • Home • About • Log In • Register • Search • Current • Archives Home > Vol 3, No 4 (2010) > Atici Font Size: [pic] [pic] [pic] Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example Bünyamin Atici, Ugur Bati Abstract This paper examines the concept of impulse purchasing behavior online basically. The
Words: 3794 - Pages: 16
ITC In Rural India: Case Study By Group X2 Indian context- * 88 % of rural population lived on less than $2/day * NGO’s provided assistance to the poor & voiceless * Foreign investment was discouraged * Great effort was devoted to improve agriculture * Organized sector labour was privileged compared to the poorest people * Government announced rural jobs program to lift 60 million people out of poverty * The IT sector grew rapidly as foreign companies aggressively outsourced
Words: 1243 - Pages: 5
FAST MOVING CONSUMER GOODS (FMCG) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high
Words: 2069 - Pages: 9
