MTV GOES GLOBAL , WITH A LOCAL ACCENT CASE ANALYSIS This case talks about how MTV Networks has become a symbol of Globalization. The US based music TV network which was established in 1981 started its international expansion in 1987 with MTV Europe. After its initial failure it has adopted various International strategies and controls at the right time to regain its lost popularity, especially in non-English speaking countries like Asia and Europe. The strategy which has worked for MTV has been
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Although being known as a risqué channel since its launch in 1981. MTV developed a reputation for being able to provide localized content wherever it goes. However, 2007 was a great year for a tremendous challenge. As experts affirmed, the launch of MTV Arabia in the Middle East was the biggest challenge MTV had faced since its foundation. It was a big challenge for many reasons. First, the cultural difference between the Middle East and the west is incredibly different. Second, the Arab acceptance
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BSTR/294 IBS Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for
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BSTR/294 ICMR Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMR
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Polaroid Corporation FOUNDED: 1932 Contact Information: HEADQUARTERS: 549 Technology Sq. Cambridge, MA 02139 PHONE: (617)386-2000 FAX: (617)386-3924 TOLL FREE: (800)343-5000 URL: http://www.polaroid.com OVERVIEW Polaroid Corporation, the world's leader in the technology of instant imaging, sells more than 5 million cameras each year. Well-known the world over for its cameras that produce photos in seconds, Polaroid also is involved in the production of a wide range of related products
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PREFACE 3 Int. Studies of Mgt. & Org., vol. 36, no. 4, Winter 2006–7, pp. 3–8. © 2007 M.E. Sharpe, Inc. All rights reserved. ISSN 0020–8825 / 2007 $9.50 + 0.00. DOI 10.2753/IMO0020-8825360400 Preface Globalization and Its Effects on International Strategy and Cross-Cultural Management Globalization is one of today’s most controversial buzzwords, though the spread of this term worldwide since the early 1990s may be testimony to its own significance. Skeptics argue that the entire discussion
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PREFACE 3 Int. Studies of Mgt. & Org., vol. 36, no. 4, Winter 2006–7, pp. 3–8. © 2007 M.E. Sharpe, Inc. All rights reserved. ISSN 0020–8825 / 2007 $9.50 + 0.00. DOI 10.2753/IMO0020-8825360400 Preface Globalization and Its Effects on International Strategy and Cross-Cultural Management Globalization is one of today’s most controversial buzzwords, though the spread of this term worldwide since the early 1990s may be testimony to its own significance. Skeptics argue that the entire discussion
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INDICATORS Brent Crude $110/barrel BSE 18,694.41 points (as on Tuesday, September 25) PERSONALITIES OF THE WEEK Christine Lagarde Sachin Bansal CORPORATE INTELLIGENCE BIG THREE MANAGEMENT CONSULTANCIES NEWS DIGEST… BUSINESS NEWS GLOBAL NEWS MISCELLANEOUS NEWS Wal-Mart plans to open its first outlet in India within 12-18 months More than two-thirds in USA live pay check to pay check Foxconn unit in China closes after workers clash ECONOMIC INDICATORS 2 COVER STORY
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CASE STUDY I.2 Manchester United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in
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Subway is the world’s biggest sandwich chain. It overtook McDonald’s as America’s biggest fast-food restaurant by number of outlets in 2002, and achieved the same feat on a global scale in 2010. 1. Marketing Advertising Campaign * Subway targets more of the younger generation aiming at nutrition consciousness, these would include ‘empty nest 1 and 2’ (singles and newly married people) and ‘full nest 1 and full nest 2’ (family with young children and that with grownups still living with
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