The MTV brand has progressed over the years but it’s core values are still intact within their brand. The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. They created stars and termed new expressions like VJ (Video Jockey) and quickly differentiated their product from the competitors. By having a first-mover advantage they were the TV-channel to go to in order to promote your music. They managed to build up their brand and
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MTV “There used to be a way to stick it to the Man. It was called rock ‘n roll, but guess what, oh no, the Man ruined that too, with a little thing called MTV!” Jack Black rants in his hit Movie School of Rock in 2003. With their famous sign in in 1981, “Ladies and gentlemen, rock ‘n roll”, MTV has since changed the music industry forever. For the first time in history people could watch their music being played with this new 24-hour music channel. With such promotion by MTV it jump started the
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Background Information: MTV (short for Music Television), which pioneered the concept of a cable music channel, was launched on August 1 1981. At the time of its launch, the MTV channel primarily catered to those in the 12 to 24 age group, airing heavy metal and rap music, although it expanded into several different niche markets through the establishment of alternative channels, such as VH1 and Nickelodeon, in conjunction with airing reality TV shows. In 1986, MTV was acquired by Viacom inc. and
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G.D.GOENKA WORLD INSTITUTE & LANCASTER UNIVERSITY | MTV: BUILDING BRAND RESONANCE | MARKETING COMMUNICATION & BRAND MANAGEMENT | MODULE CODE: GMSI 585 | 11/19/2010 | | [AN INDIVIDUAL ASSIGNMENT ABOUT MTV’S BRAND EQUITY AND ITS BRAND IMAGE AND DIFFERENT STEPS TAKEN TO BUILD ITS BRAND RESONANCE] | Submitted By: Module Leader: gazal babel Mr. ABHIJIT
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| MTV: Building Brand Resonance | CPS and Questions | | Smeeha Razvi | Ammar Malik | Aarij Tanvir | 11/23/2015 | | Facts | Core Issues | Framework | Launched in 1981 as an all music video channel | Absence of an all music TV channel. Music video concept was novel to viewers | First Movers advantage | The channel wanted to portray itself as a youth oriented brand with unique brand identity and awareness | Designing suitable and consistent brand elements and imagery | The brand
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MTV used to be the place to go to hear and see new music. Video premieres, album release dates, and any and all other pieces of music related information was there. It changed the way the world perceived music. In the past years, it has fallen, from the once mighty music giant, to a predictable pop culture machine catering to the weak minded. When MTV first aired, it was filled with music, 24 hours a day. Every now and then, a commercial followed by a VJ setting up the next block or giving out some
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MTV Now vs before Most people remember the MTV as the channel as one could turn on and watch actual music videos all day long and represented its title in MTV standing for music television. Nowadays it is rare to turn on MTV and watch a video at all. Instead of a video anymore is reality shows and talk shows that don’t relate with music at all. People counted on them to provide the latest videos, the hottest information to keep them up with your favorite musicians. Personally I am disappointed
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culture is very socially conservative. They stick with their beliefs and live for families and traditions in their culture. MTV, on the other hand, is more a hip-hop explicit music culture. They like to keep up with the new “it”, change constantly with their different form of entertainments (TV shows, music, etc.), and even provocative at times. It is expected to pose a challenge to MTV because they would want to stick to what they are known for as a company but at the same time, meet and please the people
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BSTR/294 ICMR Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMR
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MTV GOES GLOBAL , WITH A LOCAL ACCENT CASE ANALYSIS This case talks about how MTV Networks has become a symbol of Globalization. The US based music TV network which was established in 1981 started its international expansion in 1987 with MTV Europe. After its initial failure it has adopted various International strategies and controls at the right time to regain its lost popularity, especially in non-English speaking countries like Asia and Europe. The strategy which has worked for MTV has been
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