STRATEGIC MARKETING Group Presentation Overview of Indian Market- Past • • • • • In the year 1991, the Indian Government adopted Economic Liberalization Policy “Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia
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The Brand Change of “The Beatles” Summary This topic is written on the brand change of The Beatles. A brand encompasses the bands genre, image, music, public perception and many other aspects which will be explored in this paper. It begins with the early days of The Beatles starting out as a new pop/rock band and the promising career of four young musicians. It then moves on to their more serious music approach and international branding. The band then transfers to their drug and hallucinogens
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Andy Warhol Andy Warhol was born in the suburbs of Pittsburgh, Pennsylvania on August 6, 1928. In 1945, he received his Bachelor of Fine Arts degree from Carnegie Institute for Technology, where he studied pictorial design. He quickly moved to New York City, where he would develop the 1960s Pop art movements. He landed a job with Glamour magazine in September 1945, doing drawings. He also drew advertising for Vogue, Harper's Bazzar, book jackets, and holiday greeting cards. His first solo exhibition
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Aerosmith: The story of Aerosmith Rolando Ballesteros Music Appreciation 105 Professor Freeman November 25, 2012 I decided to do my paper on Aerosmith for my semester project, because Aerosmith has been around since the 1970’s. Aerosmith artistic blend of genres revolved around hard rock, blues rock, heavy metal, and glam. When the band Aerosmith was formed in the early 1970’s, Aerosmith music rival, the “hard rocking British groups like the rolling stones the Yard Birds, the Who, Cream
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epicenter) and current users (20-39 males) of all ethnicities. Low-to-middle class, some of which still live at home with their parents. Earn low-to-average income with partly-to-full high school education. Behavior: Play sports, very outdoorsy, watch TV (MTV, ESPN, sports broadcasts), read about show business and sports, shop at affordable retail stores, listen to current music, enjoy going out and drinking alcohol. Psychographics: want to embrace excitements, adventures and fun, very energized and enthusiastic
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Taylor Swift In the history of the music industry, there have been very few artists like Taylor Swift. It is extremely rare to find someone with several musical talents as well as an exceptional songwriting gift. From growing up on a Christmas tree farm in Pennsylvania to becoming one of the world’s most famous country singers, Taylor Swift has impacted the lives of many different types of people around the globe. With her parents Scott and Andrea, as well as her younger brother Austin, Swift
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served his country as president from 2002 to 2007. IN THESE GROUPS * FAMOUS PEOPLE IN TECHNOLOGY & ENGINEERING * FAMOUS PEOPLE IN JOURNALISM & NONFICTION * FAMOUS GOVERNMENT * FAMOUS POLITICAL PARTY Show All Groups Synopsis Born in 1931 in Dhanushkodi, India, A.P.J. Abdul Kalam joined India's defense department after graduating from the Madras Institute of Technology. He was a central figure in the development of the country's nuclear capabilities, and was hailed as a
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happy and is it effective? Laughing makes me happy, I’m that type of person that can’t go an hour without finding humour in something that interest me. To keep my witty personality on track I like to watch the Kevin hart show and ridiculousness on MTV because it’s like I’m on cloud 9 when I’m watching those shows. Being around my family members also contributes to my happiness because I value spending quality time with them. Not knowing when you’re going to lose the people you love is very sad so
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much. I was taught to respect other people’s opinions and never judge anyone because after all who was I, God? My father instilled in me the hunger for knowledge. Granted I was never one to seek it in my teenage years for the only thing I sought was MTV and hanging out with friends. Now that I am an adult and clarity has reached me on a whole new level, I see in myself a very big strength. The strength to stand tall and never accept defeat, sure I might topple over a time or two and trip over the same
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Violence on television affects society negatively, according to psychological research. Not only do television shows influence social lives, but it also modifies and alters children’s lives. Television is clearly not a pharmaceutical drug in that it is not a substance which has a chemical effect on the body; however it is possible that it can be seen as a preponderant which entices other chemicals within the brain to significantly alter the human behavior and can often become an obsession. Television
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