CASE 21 The Not-So-Wonderful World of BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go goofy” over Mickey, unlike their
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CASE 21 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise
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Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender
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CASE 21 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s
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that women are fully capable of performing well in the military. Historically, there were a host of valiant women soldiers whose achievements really put their male counterparts to shame. One need only look at the classic examples of Joan of Arc and Mulan to see how exceptionally women could perform on the battlefield. In my observation, their determination, courage and dignity, to this day, are still being admired by male soldiers and civilians alike throughout the world. Moreover, from an enlightened
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Pace University DigitalCommons@Pace Case Studies Lubin School of Business 3-1-2002 Disney in Asia, Again Raymond H. Lopez Pace University Recommended Citation Lopez, Raymond H., "Disney in Asia, Again" (2002). Case Studies. Paper 3. http://digitalcommons.pace.edu/business_cases/3 This Article is brought to you for free and open access by the Lubin School of Business at DigitalCommons@Pace. It has been accepted for inclusion in Case Studies by an authorized administrator of DigitalCommons@Pace
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Disney in Asia, Again? Raymond H. Lopez, Ph.D. Contact Person: Raymond H. Lopez, Ph.D. Pace University Lubin School of Business 1 Martine Avenue, 5th Floor White Plains, NY 10606 Tel: (914)422-4165 Fax: (914)422-4184 E-mail: rlopez@pace.edu December 2001 Disney in Asia, Again? “We could be getting close to the time for a major Disney attraction in the world’s most populous nation.” [i] “I am completely confident that Chinese people love Mickey
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Themes, Entertainment ________________________________________ The theme park, as an experience design, differs from amusement parks in the critical design intent of its architects. Theme landscapes are developed to distill a glimpse of world /out of this world locations, not unlike a world's fair, at a single location. These entertainment complexes are familiar vacation territories for generations of the world's travel public, as theme parks are deliberately designed to be internationally-focused
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Volume 7 Issue 2 May 2009 Export of American Fantasy World to the Chinese Case prepared by Professors Susan H. C. TAI and Lorett B. Y. LAU1 Introduction The 80-year-old Disneyland in the United States now appeals only to families, as Mickey Mouse is no longer an attraction for young Americans (October 20, 2005, Kyodo News International, Tokyo). The Walt Disney Company has also opened parks in Paris and Tokyo on the assumption that family values are relevant to any part of the world. Disney
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Sommaire Introduction…………………………………………………………………………………………… …………….. p.2 Historique……………………………………………………………………………………………… ……………... p.3 I- Le marché…………………………………………………………………………………………………… …..p.4 II- L’offre………………………………………………………………………………………………………… ……p.6 1. Consommation……………………………………………………………………………………………………… ……………..p.6 A. Marché de l’homme B. Marché femme C. Marché enfant D. Marché luxe 2. Concurrence………………………………………………………………………………………………………………… ………p.7 A. Concurrence direct B. Concurrence indirect III-
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