www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson
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IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did
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individuals: foremost to my loving wife, Tina, for her tolerance and endless support, to Dan Wilson for his contributions, and to Thomas McCarthy at IUPUI. Also, thank you Jordan for your encouragement over the past few years. -- Ryan K. Stephens Special thanks to my wife for putting up with me through this busiest of times. I apologize to my mom for not seeing her as often as I should (I'll make it up to you). Also, thanks to my loyal dog, Toby. He was with me every night and wouldn't leave my side.
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Handouts and FACEX Scenarios Page Handouts for Lesson 1 Handout #1. Sources of Support and Assistance for Army Families 51 Handouts for Lesson 2 Handout #2. TF Falcon Scenario #1 53 Handout #3. TF Falcon Task #1 57 Handout #4. TF Falcon Task #2 59 Handout #5. FAC Equipment Supply Checklist 61 Handout #6. FAC Stations General Equipment Setup Instructions 63 Handout #7. Equipment Considerations—Telecommunications and Transportation 65 Handout #8. Staffing
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Chapter 5 Activity-Based Costing and Customer Profitability Analysis Cases |5-1 |Blue Ridge Manufacturing (Activity-Based Costing for Marketing Channels) | |5-2 |Columbo Soft-Serve Frozen Yogurt: Using Activity Based Costing To Assess Channel/Customer Profitability | |5-3 |Wilson Electronics (A) | |5-4 |Wilson
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Licensed to: iChapters User Licensed to: iChapters User Modern Food Service Purchasing Robert Garlough Vice President, Career and Professional Editorial: Dave Garza Director of Learning Solutions: Sandy Clark Senior Acquisitions Editor: Jim Gish Managing Editor: Larry Main © 2011 Delmar, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including
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IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did
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No Obligation www.military.com Complete Diagnostic Software Tool DTC Codes, Sensor Readings & More! www.digimoto.com Teach Yourself SQL in 21 Days, Second Edition Acknowledgments A special thanks to the following individuals: foremost to my loving wife, Tina, for her tolerance and endless support, to Dan Wilson for his contributions, and to Thomas McCarthy at IUPUI. Also, thank you Jordan for your encouragement over the past few years. -- Ryan K. Stephens Special thanks to
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Handouts and FACEX Scenarios Page Handouts for Lesson 1 Handout #1. Sources of Support and Assistance for Army Families 51 Handouts for Lesson 2 Handout #2. TF Falcon Scenario #1 53 Handout #3. TF Falcon Task #1 57 Handout #4. TF Falcon Task #2 59 Handout #5. FAC Equipment Supply Checklist 61 Handout #6. FAC Stations General Equipment Setup Instructions 63 Handout #7. Equipment Considerations—Telecommunications and Transportation 65 Handout #8. Staffing
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ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR
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