The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm A standardised approach to the world? IKEA in China Ulf Johansson Department of Business Administration, Lund University, Lund, Sweden, and Standardised approach to the world 199 ˚ Asa Thelander Department of Communication Studies, Lund University, Helsingborg, Sweden Abstract Purpose – The purpose of this paper is to analyse the marketing strategy in China of the furnishing
Words: 11732 - Pages: 47
On February 28, 1953, Francis Crick, the co-discoverer of the DNA molecule, bolted into the Eagle Pub in Cambridge, England, and proclaimed that he and his colleague, James Watson, had solved one of the greatest mysteries of human existence. “We have found the secret of life!” those in the pub remember him saying. And with that proclamation, the human species began a new era in understanding ourselves and our relationship to our world. The rest, as they say aloud, is history. And while the discovery
Words: 4389 - Pages: 18
Business plan for {Enter your business name here} Date: 21 February 2013 {Guidance for completing your business plan can be found at the end of this document} Business profile |Structure |Sole Trader Partnership Company | |established |{Enter date} | |Date registered
Words: 4121 - Pages: 17
UNIT I INTRODUCTION ------------------------------------------------- Understanding Brand - What is a Brand? Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark
Words: 34880 - Pages: 140
[pic] Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market
Words: 3990 - Pages: 16
THE COMMUNICATION OF WINDOW DISPLAY - H&M - UNIQLO YAN14434663 CHIH LING, YANG ABSTRACT This research presents a comparison of the window displays in two different high-street fashion retail brands. H&M is one of the best-known western fashion retailers, while UNIQLO is a fashion retail brand from Asia which has successfully accessed the western market. This research will focus on these two brands’ different visual merchandise strategies and their window layouts during different
Words: 3973 - Pages: 16
INTRODUCTION Selangor is one of the 13 states in Malaysia. It is on the west coast of Peninsular Malaysia and is bordered by Perak to the north, Pahang to the east, Negeri Sembilan to the south and the Strait of Malacca to the west. It completely surrounds the federal territories of Kuala Lumpur and Putrajaya. The origin of the name Selangor is lost in history, although some source claim the name to have come from the Malay word selangau, which gives the meaning of a large fly, most probably due
Words: 4602 - Pages: 19
Faculty of Business Studies Tutor Marked Assignment B202 A: Understanding Business Functions I First Semester 2011 – 2012 This tutor-marked assignment consists of two parts each of which consists of a set of questions that are based on a case study. This assignment will be graded out of a 100 and is worth 20% of the total grade assigned to the course. Out of the 100 marks, 84% will be divided equally between the two questions, that is, 42 marks for each case study. The remaining 16% will
Words: 4912 - Pages: 20
Growing customer value, satisfaction and loyalty Building customer value, satisfaction, and loyalty As marketing expert Don. Peppers and Martha Rogers say: The only value your company will ever create is the value that come from customers-the ones you have now and the ones you will have in the future. Businesses succeed by getting, keeping and growing customers. Customer are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business
Words: 4533 - Pages: 19
The Internet Business Review Issue 1 – October 2004 THE IMPACT OF E-COMMERCE INDUSTRY TURMOIL ON AMAZON.COM: A STRATEGIC PERSPECTIVE Russell Casey - Clayton State University, USA William Carroll - University of Phoenix, USA Edited by Faith W. Smalls Abstract Internet retailers face intense competition in their quest to gain market share due to the large number of competitors, ease of entry, low switching costs and the strength of existing multi-channel retailers. To survive, it is critical
Words: 8879 - Pages: 36
