AT&T Headquartered in Oakton, VA, AT&T Government Solutions is a long-standing, trusted source of information technology solutions for the federal government, integrating unmatched network resources and IT managed solutions expertise with innovative technologies from AT&T Labs and a complementary team of industry-leading technology companies. Best known for network leadership in voice, data, video, and managed services, AT&T is a proven solutions integrator, with professional service
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and gas industry in China. It is not only one of the companies with the biggest sales revenue in China, but also one of the largest oil companies in the world. PetroChina was established as a joint stock company with limited liabilities by China National Petroleum Corporation under the Company Law and the Special Regulations on the Overseas Offering and Listing of Shares by Joint Stock Limited Companies on November 5th, 1999. The American Depositary Shares (ADS) and H shares of PetroChina were listed
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textbooks through an electronic book service. This type of service will be different from our competitors as it will be available through kiosks placed on campus and students will have choices between renting only a portion or an entire book. Rent duration will be anywhere from just one day to an entire semester – all for a student to decide. Another characteristic that differentiates us from competitors is our ability to offer electronic books at a low price. Our product is user-friendly and developed
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concept, because this is how their product is desired to be perceived by consumers. In developing a brand marketing strategy, marketers must create a viable strategy for the long-term to create and sustain notable distinctions of a product over its competitors (Singh, 2012). Branding strategies help differentiate products to be uniquely identified by consumer perception. Target Market Before a brand strategy can be created, the target must be properly profiled. Marketers segment a target market into
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in Vietnam Vietnam's global economic integration will become profound and comprehensive at the joining of the WTO at the end of 2005 or in 2006 and will create a favourable environment for the development of e-commerce. In particular, both the National Assembly and Government are determined to establish an advantageous legal environment for e-commerce. E commerce became established in Vietnam between 2001 and 2005. The E-commerce Department under the Ministry of Trade estimates the next five years
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and growing market. Approximately 627 million people were shopping online Worldwide in 2005. By selling on the Internet, a neighborhood shop or home-based firm can reach a national or even international group of potential customers. When companies sell online, they are on a more playing with larger competitors. It also opens up the home-shopping market and gives consumers easier access to international markets. It is convenient for customers because they can order products wherever
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Liberty University DigitalCommons@Liberty University Faculty Publications and Presentations School of Business 2009 Marketing Strategy and Alliances Analysis of Starbucks Corporation Rebecca Lingley Liberty University, rjlingley@liberty.edu Follow this and additional works at: http://digitalcommons.liberty.edu/busi_fac_pubs Part of the Business Commons Recommended Citation Lingley, Rebecca, "Marketing Strategy and Alliances Analysis of Starbucks Corporation" (2009). Faculty
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2. To examine their attitudes towards and usage of the existing competitor card (the NUS Extra card) 3. To measure potential demand The focus group results pointed out that existing NUS Extra card holders were rather pleased with their card, but that they found the discounts provided by the card rather lacking. Those that did not have an NUS Extra card were unaware of the concept and put more emphasis on supermarkets, bookstores and various online shops. During the questionnaire, we interviewed
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Case Study - Amazon.Com • Launched in 1995 as an online bookstore by Jeff Bezos. • Diversified into a broad range of items including DVDs, CDs, computer software, video games, electronics, apparel, furniture and groceries. • Separate websites to serve Canada, UK, Germany, Austria, France, China and Japan. Gross sales have reached almost $ 50B at the end of 2011 with a net income after tax of $ 556M. Amazon.Com’s Competitive Advantage Capital Efficiency – It does not have retail stores and
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high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www
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