Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions Sandor Czellar1 University of Geneva 1 University of Geneva, Section HEC, 40, boulevard du Pont-d’Arve, 1211 Geneva 4, Switzerland. 00 41 22 705 8114 (tel), 00 41 22 705 8104 (fax), czellars@hec.fr (email). 1 Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions The paper proposes an integrative model of the antecedents and consequences of brand extension
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The Illusion of Leadership Directing Creativity in Business and the Arts Piers Ibbotson The Illusion of Leadership This page intentionally left blank The Illusion of Leadership Directing Creativity in Business and the Arts Piers Ibbotson © Piers Ibbotson 2008 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission
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Psychological Review 2005, Vol. 112, No. 3, 629 – 649 Copyright 2005 by the American Psychological Association 0033-295X/05/$12.00 DOI: 10.1037/0033-295X.112.3.629 Toward a More Pragmatic Approach to Morality: A Critical Evaluation of Kohlberg’s Model Dennis L. Krebs and Kathy Denton Simon Fraser University In this article, the authors evaluate L. Kohlberg’s (1984) cognitive– developmental approach to morality, find it wanting, and introduce a more pragmatic approach. They review research
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How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline & Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Håkan Bohman Entrepreneurship Master Program Authors: Gilles Helterlin and Nuno Ramalho Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this
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Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P.
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Unit 1 Discussion Board Applying Learning Theories EDU622-1304C-02 Regina Dzwonar Most records acknowledged formal education as existing as least as far back as ancient Greece. The big three names universally known are Socrates, Plato and Aristotle. Education at this time was concerned mainly with reason, logic and philosophy. Socrates, Plato and Aristotle differed in preferences of extremes. Socrates is infamous for pushing limits while Aristotle preached balance. Many historians consider
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Social Network Sites: Definition, History, and Scholarship danah m. boyd School of Information University of California-Berkeley Nicole B. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University ------------------------------------------------- Top of Form Bottom of Form Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances
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for students and researchers of translation studies and intercultural communication, as well as for professional translators. Juliane House is Emeritus Professor of Applied Linguistics, University of Hamburg, Director of Programs in Arts and Sciences at Hellenic American University, Athens, and President of the International Association for Translation and Intercultural Communication. Her key titles include
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1 The Evolution of Music in Film and its Psychological Impact on Audiences By Stuart Fischoff, Ph.D. “I feel that music on the screen can seek out and intensify the inner thoughts of the characters. It can invest a scene with terror, grandeur, gaiety, or misery. It can propel narrative swiftly forward, or slow it down. It often lifts mere dialogue into the realm of poetry. Finally, it is the communicating link between the screen and the audience, reaching out and enveloping all into one
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The Gospel ACCORDING TO FEMIGOD He who has ears, let him hear The author and publisher have provided this e-book to you without Digital Rights Management software (DRM) applied so that you can enjoy reading it on your personal devices. THE GOSPEL ACCORDING TO FEMIGOD Copyright © 2013 by Femigod Ltd. Published by Femigod Ltd. www.femigod.com Femigod® is a registered trademark of Femigod Ltd. ISBN: 9780992642600 For my darling sister, Pero. I love you dearly. No matter what you want
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