by Warc, www.warc.com DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest
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Chapter 1 INTRODUCTION The globalization of culture – the effect upon culture of the “increasing connection of the world and its people” – is perhaps nowhere more visible than in the changing nature of the relationship between the world’s youth and their sense of identity (Solomon & Scuderi 2002:13). It has become commonplace to think of the world’s youth as that part of the community who are most receptive, or, alternatively, susceptible to, foreign cultural practices. If childhood
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Although many do not completely condone government censure, it may be time for legislature to limit the violent or otherwise controversial advertising seen on television today. The boundaries of what is considered obscene or offensive are being tested every day during that three-minute advertising spot in our television programming. Television advertising is more and more crucial for manufacturers to reach their potential buyers and they use their time to grab the audience's attention. Shocking commercials
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act was to spawn some competition the broadcast companies. It also eased the restrictions on the number of television stations one individual company can own. The media, controlled by power corporations and government organizations, has positioned itself to influence people in all manner of ways, but no one group controls the system as a whole. 90% of all television media is controlled by only six broadcast corporations. Media can provide companionship, shape perception. They
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Kills… | A brief overview of sedentary lifestyle behaviors and their health outcomes | McCombs, Brandon William 11/14/2013 | Introduction Sedentary behavior and leisure time sitting have increased over the last few decades. As a result negative health outcomes such as hypertension, obesity, diabetes, and cardiovascular diseases have exponentially increased. Sedentary activities consist of, but are not limited to, commuting to and from work, watching TV, reading, and sitting at work. Over
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Care Communication Methods DeAndrea Wheeler HCS/320 June 11, 2013 Chalon Washington As the Communication Coordinator for this well known drug manufacturer, we will now debate and discus how we will get information to the public about the negative effects that our medications are causing the public. Our goal, as a vital asset to the public and medical community, is to convey all concerns to our community in a very sensitive and careful way. Using the power of newspapers, radio, internet, social
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controversial topic, you can expect different positions on the issue. There are three sides to this topic, those who blame social media for negative body image, those who argue social media has nothing to do with how we interpret ourselves, and those who feel neutral on the matter. For those who believe social media is an advocate for the increase in negative body image, their main claim is the amount of unrealistic bodies publicized on social outlets. Several groups of people dispute against this
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2 Can a popular television show make a difference in how people think about gay men? As the issue of representation is central to this essay, the most obvious issue surrounding this is the stereotyping of gay characters on television. These types of programmes are no longer written by the homosexual for the homosexual, but have become integrated within “mainstream” mass media (Battles and Hilton-Morrow,2002). This paper will explore the extent of enabling and constraining effects that gay visibility
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How Too Much Television Can Harm a Child’s Development For the past 20 years, studies have linked excessive TV viewing to childhood obesity, poor brain development, lagging educational performance, sleep disturbances and diminished physical activity (Is Television Harmful For Children?, 2010). Children are very impressionable, so sitting in front of a television for long periods of time can have a negative outcome. While a child’s brain is being molded, they are more susceptible to act out
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way from “tribal epoch” to the “electronic epoch”. (Wood 305-308) However, the electronic approach to communication has grown exponentially during the last decade. Most communication mediums we use today such as cellular phones, the Internet and television are all associated with advancement in technology. In many ways the electronic mediums are similar to the natural form of communication, while they are different on other levels. Modern mobile cellular phones deliver messages similar to the traditional
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