5 SOCIOCULTURAL TRENDS 6 TECHNOLOGICAL ADVANCEMENTS 6 ANALYSIS OF THE FASHION TRENDS 7 BRAND SCAN 8 TARGET MARKET ANALYSIS 8 DEMOGRAPHICS 8 PSYCHOGRAPHICS 8 CONSUMER CONSTELLATION 8 USAGE BEHAVIORS 8 GUESS? INC. SWOT ANALYSIS 9 COMPETITION 10 FORECASTING PLAN 10 BUSINESS GROWTH STRATEGIES 11 LEVERAGING THE BRAND 11 INTERNATIONAL EXPANSION 11 CONTINUE TO IMPROVE THE LICENSEE PORTFOLIO 11 E-COMMERCE…………………
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Summer Internships 2011 PGDM 2010-12 Summer Internship Project Report on “LIVE PROJECT ON BRANDING IN EMERGING CHANNEL FOR MEN PERSONAL CARE CATEGORY” Undertaken at ITC LTD JAIPUR Submitted By: (AJAY RAJ SINGH SHEKHAWAT) (Student Roll No.10GMOO1) Company Guide: Faculty Guide: Mr. VINOD MEWANI Mr. RUSTAM BORA AREA EXECUTIVE ASST PROFESSOR ACKNOWLEDGEMENT The making of any project requires contribution from many people
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1- How is building a brand in a business-to-business context different from doing so in the consumer market? From reviewing the text and in reading the Cisco case study, it seems that business-to-business marketing consists of a more direct approach through very specific channels of distribution. Business-to-business success is centered around more personal relationships between the partner companies. In the Cisco case this was demonstrated by Cisco's business to business relationships it developed
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CH-1: INTRODUCTION TO BRAND MANAGEMENT Did you ever wonder what has made the world what it is today? Isn’t it true that the Nature has remained the same throughout the history, yet the world has changed in astronomical proportion? Indeed, the human beings have brought the change… but what is special in the humans that they could “CHANGE” the world? The answer may sound bizarre, but it’s the raw truth: the unending quest of the humans to conquer the world… Hard to believe? Let’s look at
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Ann Taylor’s main challenge is to remain relevant in a market where fads and new options are constantly threatening to steal market share away from them. High-end and low-end brands such as Gucci and TJ Maxx respectively are offering specialized goods to cost aware consumers. To position themselves effectively, Ann Taylor must remain true to their original image as an upscale retailer of professional lades while still offering clothing at a price that consumers are willing to pay. One possible
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in Good Sales? Introduction It is all about the Brand, a typical consumer mind speaks when talking about a product. Interestingly, it is not always consistent that a consumer will buy “Branded” products as labelled by the company but in fact buys the products which he/she labels as a “Brand” according to his/her perception and leaves all the companies in search of a magic wand that can propel the sales of their products labelled as a good brand. Hence the million dollar question “Does good branding
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Summary: Operational effectiveness is representative of outperforming competitors on similar activities such as product development or product delivery. It is beneficial to better allocate the resources and capabilities as well as to maintain the competitive advantages to achieve more profits. While operational effectiveness is not equal to strategy and the drawback of being imitated by rivals will threaten the companies’ best practices. Therefore to keep the sustainable competitive advantage
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(Name) (Course name) (Instructor’s name) (Date of submission) Branding A Brand is the basically a term, name, symbol or design, symbol that identifies a company’s product or service as distinct from those of competitors. Brand Awareness on the other hand is the extent to which the established brand is recognized by potential customers, and is positively associated with the company’s particular product. It is usually expressed as a percentage of target market; and is the primary
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Overview of IKEA An overview of IKEA can be seen by analysing the the SWOT. Strenghts • Strong brand image A well established brand combining a distinct style with reputable affordability. Hence, it has a broad and loyal consumer base, helping it survives in tough economic condition. • Broad geographic reach IKEA stores are established in many countries, shielding it from local market downturn. • Adaptability to market and strong global strategy as proven by success in China and Japan. Weakness
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Sasha Dinh (SID 1161552) MGMT 430 - Professor Jeffrey Barden Class or Mass? I. Brief Overview Neptune Gourmet Seafood is the third-largest seafood producer in the North America that is positioned as a premium high quality brand. Their products have reputation for being fresh and one of the best on the market. By applying new technologies into fishing process, Neptune was able to increase the efficiency and catch more matured fishes while leaving the immature fishes untouched. Furthermore,
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