Background Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in 1978. Today, Aarong's reach has spread beyond Manikganj to the rest of the country. At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong has more than 488 products in their outlets. They have grown into a thriving international enterprise showcasing ethnic wear to beautiful crafts from silks, handloom cotton, endi to terracotta, bamboo, jute and much
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breakthroughs Corporate Profile Li Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group’s products mainly include footwear, apparel, accessories and equipment for sport and leisure uses under its own LI-NING brand. The Group has established an extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing
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Las Vegas Case analysis 1- Given all the changes in the branding strategy, has the Vegas brand had a consistent meaning to consumers? Is this benefit or a detriment as the city moves forward? Ans: yes there is a consistent meaning. Although the positioning of the Vegas brand has changed, Vegas will never lose the ‘’ sin city ‘’ label. Important aspects of the core brand are consistent; old and new customers attest to a Vegas experience that includes a degree of naughtiness. Different
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BRAND MANAGEMENT PART <CONTENTS> Ⅰ. ORIGIN OF THE NAME Ⅱ. BRAND PERSONALITY Ⅲ. BRAND IDENTITY Ⅳ. BRAND POSITIONING Ⅴ. BRAND STRATEGIES Ⅵ. BRAND ELEMENTS 1. Origin of the name Brand with good elements are constructed favorable in consumers’ minds. It is applicable, has distinct and specific meanings, thus memorable and easy to be acknowledged next time it is viewed. To increase awareness of the brand, founder, Jeffrey P. Bezos conducted several attempts naming the company. He initially
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foreign brand? □ Low Price □ Good quality □ Well-known international brands □ High price □ Poor quality or general □ No practical significance, but the hype 2. Do you want buy game console after the law ban? Intention If “Not” please go last page only If “Willing to buy” or “Definitely buy” please go next page and don’t need answer last page 1. What prompted you most recent game console purchase? ○as the present ○for personal ○home improvement 2. What kind of game brands you known
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1. To illustrate how companies use various segmentation criteria, (a) Choose 3 brands of laundry detergents. Describe the benefit segments each brand is appealing to. • Tide "helps keep clothes looking like new." It's the all-purpose family detergent that is "tough on greasy stains." Tide with Bleach is "so powerful, it whitens down to the fiber." • OMO Blackwash is specially formulated to be tough on stains, whilst helping protect your black clothing and keep them looking black. • Fab® Fragrance
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| | |- solidly profitable | | |innovative within the brand | | |give perks employees want | | |hire self-strters
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Introduction Brands are more than just names and symbols. Brand represents consumers’ perceptions and feelings about a product and its performance-everything that the product or service means to consumers. The real value of a strong brand is its power to capture consumer preference and loyalty. In a cluttered, competitive market place, the brand elements that make up the brand will have to do more and more of the selling job. In a time- compressed marketing world the fact that brand name can be noticed
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Product ……………………………………………………………………………………19 Price ………………………………………………………………………………………19 Place ……………………………………………………………………………………...19 Promotion ………………………………………………………………………………...20 Communication Tools ………………………………………………………….20 Product Life Cycle Management ……………………………………………...21 Implementation & Control ………………………………………………………………22 VI. Conclusion …………………………………………………………………..24 VII. References ………………………………………………………………….25 Appendix A: Summarized Strategic Analysis: SWOT Analysis …………………………..29 Appendix
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article The effects of brand associations on consumer response A. Belen del Rõo   Facultad de Ciencias Economicas, University of Oviedo, Spain Rodolfo Vazquez  Võctor Iglesias  Facultad de Ciencias Economicas, University of Oviedo, Spain Facultad de Ciencias Economicas, University of Oviedo, Spain Keywords Brand image, Brand equity, Consumer attitudes Abstract This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers
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