Final project Marketing Mangement Submitted to: Sir Zeshan Shaukat Submitted By: Ghulam jilani Zeshan Naseem Zeshan Munir Zeshan javed UNIVERSITY OF MANAGEMENT AND TECHNOLOGY, LAHORE “Cerelac is a reliable and innovative product and a symbol of commitment. Cerelac is an ideal infant starter and excellent source of energy”
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Group members: AberAhmed Alice Chen YuXin Bong Kern Yih DongHyunKim Edward Setyadarma Salman Kamani Executive Summary Nestlé is currently the biggest food and beverages (F&B) company in the world. The company has a long-standing history of 140 years and a business portfolio comprising of more than 140 brands under the umbrella of Nestlé. One of Nestlé’s cash cow product lines is the ice cream. Popular household ice cream brands under Nestlé include Häagen-Dazs, Movenpick and Dreyer’s
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Shared value concept-共同价值观- CRS内容 | 定义 | Shared value is a management strategy focused on companies creating measurable business value by identifying and addressing social problems that intersect with their business. The shared value framework creates new opportunities for companies, civil society organizations, and governments to leverage the power of market-based competition in addressing social problems. | 3 waysshared value can be created | Reconceiving products and markets – Defining
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ΕΙΣΑΓΩΓΗ Η NESTLE ΣΤΟ ΚΟΣΜΟ Βασικός παράγοντας που οδήγησε στην πρώιμη ιστορία της εταιρείας Nestle ήταν η αναζήτηση για μια υγιή, οικονομική και εναλλακτική λύση για το μητρικό θηλασμό για τις μητέρες που δεν μπορούσαν να θηλάσουν τα μωρά τους. Στα μέσα της δεκαετίας του 1860 ο Henri Nestle άρχισε να πειραματίζεται με διάφορους συνδυασμούς από αγελαδινό γάλα, αλεύρι σίτου και ζάχαρη σε μια προσπάθεια να βοηθήσει στην καταπολέμηση του προβλήματος της παιδικής θνησιμότητας λόγω υποσιτισμού. Ονόμασε
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Operations Management Fall Semester 2011 Final Project “Operations management at Nestle” Instructor: Prepared by [pic] Table of Contents |List of Abbreviations………………………………………………………………………………………………… |3 | |List of Figures/Tables………………………………………………………………………………………………...
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Half-Yearly Report January–June 2011 Shareholder information Stock exchange listing Nestlé S.A. shares are listed on the SIX Swiss Exchange (ISIN code: CH0038863350). American Depositary Receipts (ADRs) (ISIN code: US6410694060) representing Nestlé S.A. shares are offered in the USA by Citibank. Important dates 20 October 2011 2011 Nine months sales figures 16 February 2012 2011 Full Year Results 19 April 2012 145th Annual General Meeting, “Palais de Beaulieu”, Lausanne Registered Offices
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E-Commerce Is the Next Frontier in Global Expansion [pic] Online shopping is changing how retailers develop their global expansion strategies. A.T. Kearney's E-Commerce Index reveals which developing markets hold the most potential for online growth. Retailers are constantly seeking new paths to growth. As revenues plateau in developed markets, expansion into developing markets is a popular means for reaching new growth targets and boosting returns in overall portfolios. But choosing a developing
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Nestlé’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé’s brands have annual sales of over about US$1.1 billion including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestlé has 447 factories, operates in 194 countries, and employs around 333,000 people. It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company. Nestlé
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MARKET Markets may be any of a variety of different systems Markets vary in size, range, geographic scale, location, types and variety of human communities Market is any structure that allows buyers and sellers to exchange any type of goods, services and information Market facilitates trade and enables the distribution and allocation of resources in a society Markets allow any tradable item to be evaluated and priced MARKET DEMOGAPHICS Population: 180,000,000 Growth rate: 1.828%
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Nestlé The Nestlé concept of corporate social responsibility as implemented in Latin America The Nestlé concept of corporate social responsibility as implemented in Latin America Nestec_latin_cover_GB.indd 1 9.2.2006 12:04:25 Nestec_latin_cover_GB.indd Sec1:2 9.2.2006 12:04:26 Contents An introductory discussion 2 A framework for Creating Shared Value 5 Nestlé’s philosophy: a long-term perspective 7 Latin America: challenges and opportunities 9 Overview:
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