Harvard University Extension School Management E-5475 – Strategic Management of Growth Companies Course Syllabus – Spring 2012 November 25, 2011 Course Logistics Day and Time: Tuesday, 7:35-9:35pm Location: Byerly Hall 013 Course iSite: http://isites.harvard.edu/course/ext-23550/2012/spring Instructor: Dave Power 617.694.2472 President, Power Strategy dave@powerstrategy.com Office Hours: Before class and by appointment
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1. What was Howard Shultz’s original strategic vision for Starbucks? Is his 2010 vision for Starbucks different from the one he had in the 1980’s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? After evaluation of the case, it can be said that Shultz’s first strategic vision for Starbucks began during his trip to Milan, Italy in 1983. It is during this trip that Shultz’ came to the conclusion that “the Starbucks store in Seattle
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DAMIÀ NAVARRO FERRI Barcelona, Spain. February 21st, 1983 Address: Casanova, 260 08009 - Barcelona Mobile: +34 648074307 Barcelona (Spain) Email: damian.navarro@esade.edu Education 2002-2008 ESADE BUSINESS SCHOOL Barcelona, Spain 5-Year Combined Undergraduate & Master of Business Administration Program (Major: Marketing) Fall 2007 KYUNG HEE UNIVERSITY Seoul, Sth Korea International Exchange Program
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SWOT Strengths 1. Innovative product – The Cafeto coffee system offers an innovative way to brew a cup of premium coffee without having the user to learn process (setting water temperature, grinding coffee beans and measure the coffee-to-water ratio), with a one click on the button, a cup of premium coffee will be prepared in seconds on the go. 2. Pricing – The Cafeto coffee system is priced at recommended retail price RRP RM1,119 which is the average market price for similar products however
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estrategias de innovación Tres estrategias de innovación Creación de valor para el consumidor Más satisfacción Mejora de sabor y aroma Relanzamiento Nescafé Classic Nuevas necesidades Nuevos momentos de consumo Nescafé Cappuccino Nuevas experiencias Nespresso Nescafé Dolce Gusto Creación de valor para el cliente Desarrollo del mercado Transformación de categorías Rutina en categorías Destino Incremento niveles de margen Creación de valor para el cliente ‘000 euros Café Portion Coffee Café Soluble
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CHAPTER ONE Introduction 1 1.1 INTRODUCTION INTRODUCTION TO NESTLÉ S.A. Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s
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UNIVERSITY OF LAUSANNE Faculty of Business and Economics (HEC) COURSE: COMPETITIVE STRATEGY Master in Management (MScM) Fall 2012 WARNING! THIS IS A TENTATIVE SYLLABUS – THE GENERAL STRUCTURE WILL STAY THE SAME BUT THERE MIGHT BE CHANGES FOR SOME OF THE SESSIONS Professor: Jean-Philippe Bonardi Email: Jean-Philippe.Bonardi@unil.ch Tel: 021 692 3440 Office: Internef 604 Assistant: Mark Kuzmanic Email: Mark.Kuzmanic@unil.ch Office: Internef 621 The course will take place every Friday from
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most profitable corporation . Nestle has a wide range of product across a number of markets. Like coffee and healthcare nutrition. But also pet food. It’s very various. Here you can see some famous brands of Nestle, including Nespresso Nescafe Pellegrino and so on. And of course KitKat! KitKat is one of them most popular chocolates around the world. It’s well-known red and white colors and the clear KitKat Logo makes it also one of the most recognized brands ever
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PEST CASE STUDY: COCA COLA PEST analysis examines changes in a marketplace caused by Political, Economical, Social and Technological factors. Look at the following statements abstracted from various sources, and group them under the following headings: Political; Economic; Social; Technological After the shock of the attacks on September 11, 2001, and despite the debilitating effect of the Iraq War, the USA’s economy had returned to sustained growth by 2006. However, things have changed quite
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A Ideologia Central da Empresa e a Estratégia: Missão, Valores e Visão (Adaptado de Grando, 2012) “Se você não sabe para onde vai, todos os caminhos o levam para lugar nenhum.” – Henry Kissinger “Por trás de toda empresa de sucesso existe uma estratégia eficaz.” – Michael Cusumano Introdução Desenvolver negócios e projetos complexos nomeadamente high tech, requerem o uso de melhores práticas, planeamento e gestão de projetos, e que incluem: pessoas, recursos físicos e financeiros, um quadro
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