Abstract This study attempts to shed some light on the truth as to the differences between bottled and tap water w whether people prefer bottled water due to its assumed health benefits. Whether there are health benefits truly associated with consuming bottled water instead of tap water is yet to be truly determined because expert opinions continue to suggest that “bottled water may be no safer or healthier than tap water” (Baumgartner, 2011, p.1). This study examines the various sentiments
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Just Us! Case – Just Us! is a corporation that imports, roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all our stake holders. Since its inception, Just Us! had experienced healthy growth in the maritime provinces of Canada, mainly supported by its corporate values: social and environmental responsibility, sustainability, ethical
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CHAPTER 1 OPERATIONS STRATEGY – THE TWO PERSPECTIVES Introduction This introductory chapter could have been called, “What Is Operations Strategy?”, and it attempts to answer that question in two ways. First, it discusses operations strategy relative to some of the more common categorizations within management and business, especially operations management. It does this by trying to define what is meant by “operations” and “strategy”. Second, it sets out what is the main framework for
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international markets Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international case studies Course Structure The course will run for nine weeks and will consist of weekly classes of four hours. Each class will consist of lectures, seminar discussions, student presentations, and case-study work. Students presentations will usually last 15 minutes, will be done in groups and done on power-point. Students are expected to come to class
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livelihoods to farmers in developing countries is a crucial challenge for reducing world poverty. When fairly priced, export crops, such as coffee or cocoa, can help millions of farmers and their families to lift themselves out of poverty. In the case of coffee, 70% of the world’s supply is provided by smallholders cultivating less than 10 hectares in 80 countries in Africa, Asia and Latin America. However, the extreme volatility and longterm decline in coffee prices on international markets endangers
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Abstract The telecommunications industry, like many others, is experiencing a watershed. No longer can customers pursue technological advances just for technology’s sake. Technology must support real, measurable, and innovative goals of the enterprise. The technologies and terms that comprise every major provider’s portfolio are starting to look and sound alike. New product offerings appear almost identical to existing products in the same market. The terms VPN, MPLS, convergence, the ubiquitous
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course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. In most classes, we will analyze case studies that require us to identify marketing opportunities, refine value propositions, select customer segments and develop marketing programs for a variety of management situations. The course also includes a number of creative and analytic
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course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. In most classes, we will analyze case studies that require us to identify marketing opportunities, refine value propositions, select customer segments and develop marketing programs for a variety of management situations. The course also includes a number of creative and analytic assignments
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FOR CASE ANALYSIS The following guidelines are designed to assist in the case analysis process. The Guidelines are not intended to be a rigid format, however. Each question is intended to surface information that will be helpful in analyzing and resolving the case. Each case is different, and some parts of these guidelines may not apply in every case. Following each case are discussion questions that should be answered as part of any complete case analysis. The heart of any case analysis
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The paper concludes with a discussion of the course's pedagogical approach and detailed descriptions of all the course materials, including 19 case studies, corresponding teaching notes, several module notes and supplementary materials. Mark Veblen, Kathleen Luchs and Claire Gilbert provided excellent research assistance in the process of writing these cases and the course overview note. Seminar participants at the HBS CORE seminar provided particularly helpful comments and
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