INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED by 1. Rahul Singh 12MB5121 2. Shamim Akhtar Shaikh 12MB5141 3. Subhash N H 12MB5093 4. Sumi Paul 12MB5162 5. Vartika Dwivedi 12MB5175 | | …………………………………………………………………………………….. | | II SEMESTER MBA Guide Prof. Sivadas Nambiar Internship
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The purpose of this assignment is to focused to provide learns with the knowledge on different components of marketing process and able to assess the benefits and costs of a marketing orientation for KFC Holdings (M) Berhad. Macro and micro environmental factors able to see and the buyer behaviour can affect marketing decisions. KFC continues to develop in Asia. KFC come to Malaysia in 1973, the American establishment fast food since has extending forcefully to become the biggest Fast Food chain
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for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | Table of Contents Introduction 2 Company Overview and History 3 Current Situation 5 Marketing Mix 5 Segmentation 6 Geographical 6 Product 6 PEST Analysis 6 Marketing Information
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MISSION 13 7- OUR VISION 13 8- IMPROVED MISSION STATEMENT 14 9- IMPROVED VISION STATEMENT 14 10- COCA COLA - RATIO ANALYSIS 17 10.1 RATIO ANALYSIS 18 11- FINANCIAL HIGHLIGHTS 19 12- UNIT CASE VOLUME 19 13- CURRENT ORGANIZATIONAL CHART 21 14- VALUE CHAIN ANALYSIS FOR COCA COLA 21 15- E-COMMERCE 24 16- VALUE OF THE FIRM
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of directors 21 Financial data 23 Business Portfolio and Growth Strategies of Coke Portfolio 24 Portfolio analysis 27 SWOT analysis 29 Five forces applied on coca cola 32(a,b) Growth strategy 33 Marketing Environments Microenvironment
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Evaluation (IFE) matrix: 9 2. Matching Stage 10 Competitive Advantage (CA) 10 Financial Strength (FS) 11 Industry Strength (IS) 11 Environmental Stability (ES) 11 3. Decision Stage 13 STRATEGIC IMPORTANCE 16 JUICE INDUSTRY 16 RESOURCES FOR NEW STRATEGY AS CONCENTRIC DIVERSIFICATION 17 mARKETING 17 Brand Strategy 17 Distribution Channel 17 Competitor Analysis 18 finance 19 Internal retained earning 20 Take loan from bank 20 Issue bond/debenture 20 Issue equity 20 Right issue 20 Venture
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Moral Philosophies Consequentialist theories. The morality (right vs wrong) of an action is judged entirely by its on consequences. Right and wrong are determined by the outcome of an action. “The end justifies the means” -Egoism -Utilitarianism Non consequentialist theories Based on inputs and intentions Actions are intrinsically good or bad by themselves. The right or wrong of these actions is not determined by their consequences. Utilitarianism Actions are judged by how
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A Ratio Analysis Report on By, Ruta Gadhiya A PROJECT ON “ANALYSIS FINANCIAL STATEMENTS BY USING THE TECHNIQUE RATIO ANALYSIS FOR HINDUSTAN UNILEVER LIMITED” By, Ruta Gadhiya (MBA) A report submitted in partial fulfilment of the requirements of THE MBA PROGRAM (The Class of 2014-2016) For the Module Financial Accounting and Analysis To, Prof. Meghna Dangi ACKNOWLEDGMENTS I express my gratitude to Prof. Meghna Dangi, for her expert guidance, encouragement and suggestion
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PART A: THE BUSINESS ORGANISATION, ITS STAKEHOLDERS AND THE EXTERNAL ENVIRONMENT Study Guide A1 The purpose and types of business organisation (a) (b) (c) (d) (e) Define ‘business organisations’ and explain why they are formed. Describe common features of business organisations. Outline how business organisations differ. List the industrial and commercial sectors in which business organisations operate. Identify the different types of business organisation: (i) (ii) (iii) (iv) (v) Commercial
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Assignment On Mission Statement Analysis of five Companies Mission statement: The mission of a company is its unique purpose which sets a firm apart from other firms of its types and identifies the scope of its operations in products and market terms. In general terms, mission statement addresses the following questions: • Why is the firm in business? • What are our economic goals? • What is our operating philosophy in terms of quality, company image and self concept?
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