ALASKA MILK CORPORATION is one of the leading manufacturers of milk products in the Philippines. It has established a strong brand heritage among Filipino consumers with its traditional liquid canned milk products marketed under the Alaska label. The Company has likewise established a strong presence in the powdered milk business and a growing position in the UHT ready-to-drink and ready-to-use segments. Alaska Milk Corporation began its corporate life in 1972 as Holland Milk Products
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Company Analysis 1.Company description ! Danone is a french food-products multinational corporation founded in 1919. It claims world leadership in fresh dairy products, waters, but also in baby nutrition and medical nutrition. The strategy of Danone has evolved in 4 steps: 1966 -1980: change of core business: Danone Group (called BSN) decided to become an actor on the food-processing market, taking in 1970 the control of of Evian Group, merging in 1973 with the Gervais-Danone Group.
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product depth A lots of SKU(Diversification) : According to the Marketing Intelligence Service : 36 Flavors * Type: Ice-cream, ice-cream cake, ice moon cake, Milk shake, ice cream sandwich * Taste of ice-cream: Vanilla, Coffee, Tiramisu, Cantaloupe, Strawberries, Lamb grapes, Macadamia, Green tea, Chocolate, Red beans, Caramel milk, Lemon sorbet * Taste of ice-cream cake: Brownie, Chocolate, Coffee, Strawberries, Strawberry Cheesecake, , Macadamia * Creative ice cream: Joyful Party
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sustainable growth in mature market The company establishment Nestle was first founded by Henri Neslte in the 1860s by developing and producing food products for babies who could not adapt mother’s milk. Following the success in baby food products, Henri incorporated with an Anglo-Swiss condensed milk company to develop dairy products, especially for government supply in World War I. High sensitive and quick responding to the demand of consumer, Nestle continued to create and develop new product mix to canned
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Nestle / Swiss Agency for Development and Cooperation Many times in business, the goals of specific companies can be reached when two different companies join forces and work together. The joining of forces allow for each company to use their skills in order to build upon each other to effectively complete the task at hand. In March 2009, Nestle Pakistan Ltd. and the Swiss Agency for Development and Cooperation came together to work on the task called – The Rural Poverty Reduction through Livestock
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Supply Chain: Nestle Milk From dairy processing and handling to dairy analysis, the dairy stock is subordinate to a highly supervised procedure. It all starts with the farmer handling their cattle leading up to the milk hauler. Who then takes the supply to a processing unit, where inspection and testing takes place. The product undergoes sanitation and packaging after meeting all rules and regulations required to be approved so that it may be released to its merchants. The final destination for
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Feasibility Report On ITC Foraying into Probiotics Milk Submission Date: 24th Oct, 2010 Submitted to: Ms. Asha Nataraj Product Manager, ITC India Submitted by: Anuj Naithani | Anurag Singh | Sriram | Yukti Mital ABM 07012 | ABM 07013 | ABM 07014 | ABM 07015 Indian Institute of Management, Lucknow LETTER OF TRANSMITTAL To Ms Asha Nataraj Product Manager
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-Executive summary (beginning of the report, 1-4 sentences per point, up to 1 page) - Section 1 : info (Malaysian organization, provide overview of the organization) product / services, -key competitors( Nestle BHD, Fonterra Brands; embarked on similar strategies; Nestle plans to spend 240mil this year to expand production capacity , fonterra recently unveiled its power brand strategy in line with the company’s aggressive growth plan moving forward where the company will focus on three high
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PROJECT FOR THE SUBJECT, MARKETING APPLICATION AND PRACTICES PROJECT ON, “Amul Milk” FOR THE ACADEMIC YEAR 2014-15 [pic] | | | |LOGO | [pic] | |PARENT COMPANY
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analysis applied to Nestle (based on the notes and article: The Five Competitive Forces That Shape Strategy) WU You 52639794 Threat of entry New companies enter an industry bring new capacity and a desire to gain market share, which leverages existing capabilities and cash flows to shake up competition. It depends on height of entry barriers and on the reaction entrants can expect from incumbents. The Nestle has a dominate position
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