Mr. Andreessen’s strategy was: “give away today and make money tomorrow”. The successful intuition of Andersen lied on the fact that Netscape could reach a high degree of success (make money tomorrow) only if its software was known and used by the public. Thus, Andreessen was committed to distribute of software for free, as well as to a heavy invest in R&D. This strategy generated initial negative cash flows and clearly it was not sustainable in the long run. In order to become highly successful
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Initial Public Offering Executive summary Netscape Communications Corporation was one of the big players in the dot-com era and information technology boom of the late 1990's and contributed in making the Internet and World Wide Web known to common people. On August 9, 1995, Netscape went through the initial public offering (IPO) process. Dramatically, on August 8, the day before the IPO, Netscape's lead IPO underwriters recommended to the Netscape board to increase the initial offering price
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the exclusive use of B. OUYANG Harvard Business School 9-296-088 Rev. May 16, 1997 Netscape's Initial Public Offering August 8, 1995 had taken an unexpected turn for Netscape Communications Corporation’s board of directors. Earlier that morning, the day before the company’s scheduled initial public offering (IPO), Netscape’s lead underwriters proposed to the board a 100% increase in the original offering price from $14 to $28 per share. This recommendation came in response to the remarkable
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Harvard Business School 9-296-088 rP os t Rev. May 16, 1997 Netscape's Initial Public Offering op yo August 8, 1995 had taken an unexpected turn for Netscape Communications Corporation’s board of directors. Earlier that morning, the day before the company’s scheduled initial public offering (IPO), Netscape’s lead underwriters proposed to the board a 100% increase in the original offering price from $14 to $28 per share. This recommendation came in response to the remarkable
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Question I * Why has Netscape been successful to date? What is its strategy? How risky is its current competitive situation? * * Answer I * Success reasons; * •First Movers advantage; * • Introduced “click-and-point” browser * • Introduced the concept of “Web Surfing” * •Worked on both sides of the market; * Browser for Clients, E-commerce application and service for companies * •Working in growing industry * * Strategy; * •Give away today
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Netscape’s Initial Public Offering Executive Summary Netscape Communications Corporation was founded in 1994 to provide client, server, and integrated applications software for the internet and other Internet Protocol (IP) networks. The company found early success capturing the browser market by offering its Netscape Navigator client product for free with the goal of generating revenue on the back end by selling server software to companies that wanted marketing access to these potential customers
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Equity Offerings Case: Netscape Initial Public Offering (HBS 9-296-088) Case Questions: Please use the excel sheet I prepared and uploaded on the Blackboard. I inserted already the assumption for your convenience. 1. Why has Netscape been successful to date? What is its strategy? How risky is its current competitive situation? 2. Value Netscape. Use the following assumptions: a. Total cost of revenues stays at 10.4% of total revenues. b. R&D stays at 36.8% of total revenues. c. Other operating expenses
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Equity Offerings Case: Netscape Initial Public Offering (HBS 9-296-088) Case Questions: Please use the excel sheet I prepared and uploaded on the Blackboard. I inserted already the assumption for your convenience. 1. Why has Netscape been successful to date? What is its strategy? How risky is its current competitive situation? 2. Value Netscape. Use the following assumptions: a. Total cost of revenues stays at 10.4% of total revenues. b. R&D stays at 36.8% of total revenues. c. Other operating expenses
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What is its business model and strategy? How will Yahoo! make money? Business model- Yahoo! created enormous following l Generate following through its strong brand and momentum created l The interest-area based structure of Yahoo! made it an easier and more enjoyable way for users to find relevant information, generate following l Through its editorial efforts, it provided a combination of comprehensiveness and high quality. Strategy l Continue to build user
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Business Model of Amazon.com http://www.indiainfoline.com/bisc/ford1.html Amazon.com is the pioneering bookstore on the Internet that first opened in July 1995 by Jeff Bezos. The firm offers online shopping services and partnership opportunities such as online search for books, music and video items. The products that they sell include an array of audio, video and book titles. Amazon has one of the widest selections and employs international shipping to virtually every corner of the globe in just
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