BRUINS FOOTWEAR CO. Business Strategy Game Year 11-12 Report Prepared For: Michael Breen Prepared By: Group B (Bruins) November 30th 2011 BRUINS FOOTWEAR CO. | 2 THE BRUINS FOOTWEAR CO. ATHLETIC SHOES November 2011 This document has been prepared by actual BSG Simulated facts. Bruins Footwear serves consumer products and allied businesses within four regions. Bruins Footwear’s market intelligence reports are specifically designed to aid the action oriented executive by providing a
Words: 9361 - Pages: 38
Study Analysis (Hitting the Wall: Nike and International Labor Practices ) Business Ethics (MBA-513) Section: 02 Case Summary Nike is global footwear for athletes and non-athletes. It is still a highly successful athletic shoemaker today. Based in Beaverton, Oregon, Nike had been a corporate success story for more than three decades. It was a sneaker company, but one armed with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion
Words: 3349 - Pages: 14
Interco, Inc. “As the above methodology indicates, this Report was a substantial undertaking. It could not have been accomplished efficiently in the time provided without the cooperation of all involved, and the Examiner wishes to acknowledge such cooperation with gratitude. Many parties involved in the Recapitalization placed the examination process and purposes ahead of their personal interests and were forthcoming with information, even when it did not cast them in the best possible
Words: 1083 - Pages: 5
Knowing your body shape is the key to successful dressing, no matter what trends or fashion fads are happening. Stick to the rules and you’ll never be stuck for something to wear again APPLE BODY SHAPE Of all the fruit in the fashion basket, the apple, with its rounded tummy and big bust, can be one of the most difficult to dress. Luckily you also often benefit from slim hips, a great bum and lovely legs. Find out how to make the most of your apple body shape with these expert fashion tips. Use
Words: 3901 - Pages: 16
Innovation at Timberland: Thinking Outside the Shoe Box In December 2005, CEO Jeff Swartz and COO Ken Pucker headed for a meeting in Timberland’s Stratham, New Hampshire, world headquarters, to celebrate achievements and ensure that plans were in place for several important product launches in the spring. The approach of a new year gave them a chance to reflect on progress made and consider opportunities ahead. tC Jeff and Ken walked past the festive, holiday-decorated company store
Words: 11225 - Pages: 45
for compensation, makes an attempt to design a new compensation package to the chief executive officer of Nike, Inc., and finally compare the different between the existing pay package and the new one. I. Introduction Nike, which originally named as Blue Ribbon Sports, is the largest manufacturer of the athletic footwear and apparel in the world, and one of the Fortune 500 companies. Figure1 shows that Nike is the leader of the global athletic footwear market, with around 31% market share in
Words: 1788 - Pages: 8
Smarthinking's E-structor Response Form (Your marked-up essay is below this form.) HOW THIS WORKS: Your e-structor has written overview comments about your essay in the form below. Your e-structor has also embedded comments [in bold and in brackets] throughout your essay. Thank you for choosing Smarthinking's OWL; best wishes with revising your paper! *Strengths of the essay: Thanh , thank you for submitting your assignment for review. I am Ann B., your writing tutor. First, I want to point
Words: 2481 - Pages: 10
The growing chain of stores serve over 20 million customers. Goody’s offers clothing for the entire family with departments specializing in men’s, misses, juniors, kids, and ready-to-wear, which includes accessories, undergarments, jewelry, and shoes. Goody’s prides itself in offering customers a difference from other retail clothing stores in such areas as quality, selection, and value of clothing. Not only does Goody’s take pride in the products it sells, but also in the high level of customer
Words: 1341 - Pages: 6
1996 by Kevin Planks whose company mission was to provide a premium t-shirt more suitable for athletic activity. By attacking a niche market, UA was able to establish a strong foothold in the t-shirt and base layer-clothing business and has grown rapidly as a result. To diversify its portfolio and reach a larger target market, UA has expanded its product lines in recent years to include footwear and athletic accessories. Headquartered in Baltimore, Maryland, UA acts primarily as a wholesaler providing
Words: 11836 - Pages: 48
Business Week and students from major universities such as Duke and Brown had organized boycotts of Nike products. Even Doonesbury had joined the fray, with a series of cartoons that linked the company to underage 1 “Nike CEO Phil Knight Announces New Labor Initiatives,” PR Newswire, May 12, 1998. 2 Tim Larimer, “Sneaker Gulag: Are Asian Workers Really Exploited?” Time
Words: 9469 - Pages: 38