Product and Brand Management Submitted To Submitted By Prof. Neeraj Dubey Virendra Prasad Tamta (1219) Date: 13 Feb 2013 Centre for Management Education Vaikunth Mehta national Institute of Cooperative Management University Road, Pune- 411 007 ------------------------------------------------- Brand equity
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PLIVA, Inc. v. Mensing Doctors prescribed both Gladys Mensing and Julie Demahy the drug Reglan. They each had their prescriptions filled with the generic equivalent of the name brand drug. After long-term use of this generic drug, Mensing and Demahy developed severe neurologic disorders. The women separately sued Pliva and Actavis, the generic drug manufacturers, making state law failure-to-warn claims, alleging that the drug’s warning label failed to adequately warn them of the risks
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Procter & Gamble Case Study Rational for introducing a new brand in Pricing benefit segment Business objectiveVolume growth in PS&D divisionRationale * Consumer behavior factors: * Depressed state of economy leading to price sensitivity. * 46% of heavy LDL users are under $15000 yearly income (exhibit 8). These users being heavy users require more ounces of fluid which is more than a 32oz bottle per month consumption. (15 sink full washes per week; 0.6oz per sink; 2
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“Coping strategies Adopted by unilever In Pakistan to Overcome the World wide Economic crisis in International Business.” Letter of Authorization This research report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” was assigned by international business analysis course instructor, Sir Arshad Husain. The matter presented for reader in this report is authorized by our course instructor. Letter of transmittal
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INDIVIDUAL ASSIGNMENT Name: Tran Dieu Linh BA60111 Class: BA0662 I. Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States
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Brand Extension Robert King Marketing Brand Extension – Bridgestone The purpose of this paper is discuss the brand market extension of Bridgestone corporation into the realm of making golf clubs. Bridgestone golfing products currently include Golf Balls and golf gloves and apparel (Bridgestone, 2014). The brand has a solid reputation as being a top performer not only among the professional golfers but also with the average weekend golfer as well. The proposal of Bridgestone corporation
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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Power Root Per’l Choco Research Report Context Company profile 3 Introduction 4 Market 5 Power Root Per’l Choco as brand 7 Consumer and audiences 12 Media and communication 18 Advertising context 21 SWOT analysis 23 Recommendation 25 References 26 Company Profile POWER ROOT (M) SDN. BHD. Established 1999 Specialized Areas: herbal energy drinks, coffee
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Solomon Systems’ Marketing Simulation Analysis Kaitlin Accola In the first quarter and second quarter, I develop my brand name, the target segment, the responsibilities as Vice President, and location of where I will sell my products. I chose the name Solomon Systems because Solomon (wealthiest man in the Bible) was know for his wisdom and wealth and I think this name not only attracts consumer’s attention, but promotes the company’s uniqueness & their incentives to generate profit through
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to develop and market products that can satisfy consumer needs is said to be the critical factor to their success. Subsidiary operations of Australia, New Zealand, India, Pakistan, Philippines, Indonesia, Taiwan, Japan, Thailand, Singapore and Malaysia are all managed by P&G’s Asia-Pacific Regional Headquarters in Hongkong. P&G-Asia’s major brands include Pampers, Always, Head and Shoulders, Rejoice, Oil of Ulan, Clearasil, Camay, Zest and Vicks. One of the P&G subsidiaries in Asia is in Singapore
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