FACULTY OF BUSINESS AND FINANCE Assessment Cover Sheet | | Student Name | Trung Phat Lam (Jack Lam) | Student ID No. | LAM09310251 | Group | GDP – Stage 6 | Teacher Name | Miles Warmuth | Office: | C1.2.41 | Phone: | 9564 1555 | Teacher Email Contact | Miles.warmuth@holmesglen.edu.au | Course Name | Bachelor of Business (Marketing) | Course Code | V14332 &V14333 | Unit Name | Interactive and Online Marketing | Unit Code | TIS356 | Semester/Term/Year | Semester 2 2013
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Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to selling phones under its own brand name has brought about a variety of challenges which will be discussed below. Customization versus Scalability In the past, HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs of
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and the other 5% in store-brand products. Since 2005, sales in bratwurst and breakfast products were showing a 0% increase in volume and were not expected to grow in the short term. Saxonville found potential in its Italian sausage market after having an annual increasing rate in sales of 9% in 2004 and 15% in 2005. Vivio was only being sold in 16% of the country’s northeast supermarkets. Steve Sears, the company’s Vice President of Marketing, hired Ann Banks as the new marketing director to uncover
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report including the core product that the Mini offers, the reasons of BMW prepared to invest to have the Mini in its range, how the core product translated into different style of products, the advantages and disadvantages of using an existing brand name and the reason of the mini has been successful in the US. Report also has the company introduction and the product details. It tells us the difference between the Mini and competitors, such as safe and reliable, trendy yet iconic, small but sporty-ish
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Executive Summary This report will list out Kraft Foods’ perceived strengths and weaknesses. Some of the sources used in this report were taken from Kraft Foods 2012 annual report, government data, and other news agencies. Kraft does not willing list its own strengths and weaknesses for the general public to see. Some of the information in this report is inferred upon the results of various financial articles. From the information available, Kraft has more strengths than weaknesses and has
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Branding Case Study ------------------------------------------------- Branding Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products (Entrepreneur Encyclopedia) A Brand is:• Names or symbols that identify the unique source of a product or service• The personification of an organization, product or service • The source of a promise to the customer • A trust mark • A single concept or idea imbedded in the mind
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newfound popularity of Cider in Australia echoes a global trend and this new demand is underpinned by a requirement for a premium product. The consumer’s appetite for premium product is being met by imported brands (eg Rekordling), and new local craft brands entering the market – while the larger players (Foster’s – with it’s Bulmers brand) are improving their offering. New Company Objective Our objective is to create a new Cider Company to compete in the Premium/ craft end of the Cider market
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PARTICIPANT HANDBOOK STRATEGIC MARKETING – DURABLE CONSUMER GOODS Jean-Claude Larréché The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rémi Triolet Simulation Expert How you can save paper. Please refer to page 2 before printing this document. Copyright © StratX 2015-02-03 i TABLE OF CONTENT I. Introduction to the Markstrat Challenge
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Cruiser or to launch a new motorcycle based on the analysis of present products. The situation was that Thorr Cruiser was not able to differentiate itself from its competitors, thus it was losing profits due to its customers leaving. In other words, the perceptions of Thorr Cruiser was that they were causing a financial drag on the company, decreasing the brand equity, and losing its market share. The question at this phase was if Thorr Cruiser should go in for a launch of a new product or should Thorr
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Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent, the consuming public, has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through
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