We have carefully studied the qualitative research output and brand positioning strategies that the Project Score team has worked on and developed. Based on further research and analysis, we strongly recommend that Saxonville launch its Italian sausage product under the new name “Italy’s Best by Saxonville”. We also recommend positioning the brand using the “Family Connection” concept. Assessment of Research Methodology Project Score team has done very well in understanding the target consumer
Words: 782 - Pages: 4
LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION PGDM FULL TIME – F13 PRODUCT AND BRAND MANAGEMENT TAKE HOME ASSIGNMENT (Individual) SUBMISSION DEADLINE: 15/11/2014 MARKS: 20 MARKS 1. Company X has a dominant share in the Indian sauce market and also owns a successful brand in the category. Research showed the company that there was a need for a sauce with a unique taste which could be taken with Indian as well as western snack foods. The company introduced ‘Tom Imli’, a tomato sauce with tamarind
Words: 308 - Pages: 2
Case Study-Customer Based Brand Equity Building, Measuring, and Managing Brand Equity (2nd edition-p#101) By Kevin Lane Keller Q: Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity. Brand Equity: Customers’ subjective and intangible assessment of the brand, above and beyond its objectively perceived value. The intangible value associated with a product that cannot be accounted for by price or features. Nike has created many intangible
Words: 1303 - Pages: 6
DOCKERS: CREATING A SUB-BRAND INTRODUCTION In the spring of 1985, Levi Strauss & Co. (LS&Co.) was flush with its success in the blue jeans market. The company’s star campaign, called “501 Blues,” had recently brought new vitality to the company after several failed expansions into other apparel market segments in the earlier part of the decade. Confident in the wake of 501’s success, the company was contemplating its next steps when research revealed a decline in jeans purchases by LS&Co.’s
Words: 621 - Pages: 3
in meeting customers’ preferences and make the product or service seem customized. Extraordinary service is the ingredient that small firms are in a unique position to offer. The following are ways to develop extraordinary services: 1. Naming names: Nothing is more well received than individual personalized attention. Besides courteous and friendly to customers, greeting customers is valued 10 times more on the “worth of loyalty” scale. 2. Customer care: Knowing what customers want to specifically
Words: 2560 - Pages: 11
Analysis IB209 - Individual Assessment 2. Drivers of Brand Extension Success by Franziska Volckner & Henrik Sattler. Student ID: 0706335; Word count: 1837 Before we begin, we must first make a distinction between the concepts of “product” and “brand”. A ‘product’ is defined as a service or a good that can be offered to the market for consumption/purchase. An example of a product would be e.g. a Television set (good) or a Music concert (service). Brands on the other hand, exist to help consumers differentiate
Words: 1838 - Pages: 8
Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities
Words: 2650 - Pages: 11
Global Branding of Unilever and Nestle | Report Analysis | ] | Global Branding of Unilever and Nestle | Report Analysis | | 1. Executive summary 4 2. Introduction 4 3. Overview of Unilever and Nestle
Words: 3373 - Pages: 14
hundred territories and countries. They are the top seller of many famous brand names such as Doritos, Lay’s, Pepsi, as well as Gatorade which came about by an acquisition of Quaker Oats in 2011. While the acquisition of Quaker Oats was not only for their beverage products but their food as well, we will be focusing on the beverage industry. The Industry The beverage industry overall does not have a huge threat of new entrants. The capital requirements to enter into this industry are very large
Words: 2009 - Pages: 9
girl’s childhood translate into brands and product as that girl becomes a woman some brands have done a very good job capturing these concepts and translating them in a marketing proposition: the Vera Wang dress, The Louboutin shoes and of course the tiffany’s six prongs setting diamond ring are part of the myth they are part of every women’s dream wedding. Like everything born in New York tiffany has a strong mythic history founded in 1837 by Charles Tiffany, the brand became since its first day a
Words: 2611 - Pages: 11
