reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store.
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the Pharmaceutical Industry Emerging Practices, Research, and Policies Chapter 3 Portfolio Management in New Drug Development Min Ding, Songting Dong, Jehoshua Eliashberg, and Arun Gopalakrishnan Abstract The pharmaceutical industry leads all industries in terms of R&D spend. Portfolio management in new drug development is extremely challenging due to long drug development cycles and high probabilities of failure. In 2010, a pharmaceutical company like GlaxoSmithKline (GSK) spent over
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prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Students may find it beneficial to refer to concepts learned in Economics. Policies Faculty and students/learners will be held responsible for understanding and adhering to all
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cause and effect relationships or satisfaction model. Yet there has been little in the way of model development. Of critical importance to the validity and reliability of such indices is that the models and methods used to measure customer satisfaction and related constructs continue to learn, adapt, and improve over time. The primary goal of this research is to propose and test a number of modifications and improvements to the national index models. Using survey data from the Norwegian Customer
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retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-0035.htm IJPDLM 37,1 B2B e-marketplaces: a typology by functionality Kenneth J. Petersen Department of Management, Colorado State University, Fort Collins, Colorado, USA 4 Received January 2005 Revised July 2006 Accepted July 2006 Jeffrey A. Ogden Air Force Institute of Technology, Wright Patterson AFB, Ohio, USA, and Phillip L. Carter W.P. Carey School of Business, Supply Chain
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Association for Information Systems AIS Electronic Library (AISeL) ECIS 2000 Proceedings European Conference on Information Systems (ECIS) 1-1-2000 Best of Breed IT Strategy: An Alternative to Enterprise Resource Planning Systems Ben Light University of Salford Christopher P. Holland Manchester Business School, c.hollan@fs2.mbs.ac.uk Sue Kelly Manchester Business School Karl Willis IT Consultant Follow this and additional works at: http://aisel.aisnet.org/ecis2000 Recommended
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Chapter 1 Introduction to Data Communications Outline Introduction Data Communication Networks Network Models Network Standards Future Trends Teaching Notes It is helpful spending some time at the start of the course helping students become familiar with the organizational format of the textbook. A quick overview of the Table of Contents and some comments on each chapter helps to establish the beginning, conclusion and terrain of the course. This is also a natural time to review
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through it; develop an in-depth understanding of a detailed analysis on how power, control and resistance play a part in an organization. In comparison to the two chosen perspectives, we will spot its similarities and differences by doing a compare and contrast analysis. The fundamentals of this will help us apply the perspectives and theory to Apple and its organizational environment. Theoretical Framework In order for us to do a comparison of the perspectives, we need to study the differences
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Value Chain = Supply Chain + Demand Chain: New Approaches to Creating and Capturing Sustainable Value Fanny Thublier(1), Terry Hanby (2) and Yongjiang Shi (2) Arts et Métiers ParisTech 75013 Paris, France (2) Institute for Manufacturing University of Cambridge, Cambridge, CB3 0FS, UK (1) Abstract The purpose of this research paper is to develop a Value Chain conceptual model based on a combined Supply and Demand approach. Drawing primarily from the literature on Supply Chain, Demand
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