improve the new-product development process at FHE? * Even before a formal marketing request for a new product development is made, there should be a check-off from the VP for Corporate Development and Marketing. At this point, Phil Thomas will make an initial assessment if the proposed new product should even be considered for development, consistent with the corporate goals/strategies. * If this is OK’d by Phil, the concept conference can be set. Marketing (with the product manager-to-be)
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during new product development process R. Cigolini1, M. Pero1*, A. Sianesi1 1 * Department of Management, Economics and Industrial Engineering, Politecnico di Milano, ITALY Corresponding Author: E-mail: margherita.pero@polimi.it Phone: +39.02.2399.2819; Fax: .2700 Abstract This paper outlines the interface between product development process and supply chain configuration. It highlights the relevance of product features on the time the sourcing decisions are taken with respect to the product development
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THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT T HIRD E DITION Kenneth B. Kahn, Editor Associate Editors: Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may
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research for a new product introduction Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? Cucina Fresca pasta was successful due to following reasons * It had a shorter cooking time as it came in fresh form and not the dry ones. * The consumers perceived it to be a healthy food because it was available in wholegrain and multigrain varieties. There was increasing awareness. * They had initiated the product development process and hence
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2006 - 2008 Strategic Plan Capital Increase Road Show May 2006 Disclaimer These materials are not intended for potential investors and do not constitute or form part of any offer to sell or issue, or invitation to purchase or subscribe for, or any solicitation or any offer to purchase or subscribe for any Ducati Securities, nor shall they form the basis of, or be relied on in connection with any contract or commitment to purchase Ducati Securities. Any recipient of this document considering
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competed aggressively, developing new, innovative instruments and selling them through a first-class sales force. The combination paid off, and Meditech had become a phenomenal success in a short period of time. Despite the success, Dan Franklin, Manager of Customer Service and Distribution, was concerned about growing customer dissatisfaction. Meditech had recently introduced several new products that were central to the entire Meditech product line. New product introductions, which were critical
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Barco Projection Systems (A): Worldwide Niche Marketing Case Write-Up – Decision Case – BPS and its Product Line Strategy: Barco N.V originally started as a producer of radio broadcast receivers in 1934 and gradually made its way to the broadcast monitor and professional video equipment markets. After a global recession that followed the 1977 oil supply shock, the company decided to redefine its focus from consumer markets to industrial markets in order to keep its position in the industry. Dejonghe
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MicroTechnologies Inc. to develop, manufacture, and sell a new medical imaging product. Dr. Casper (47), a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida. Casper specialized in the use of imaging systems for the medical practice. Over time, he had experimented with different procedures, such as ultrasounds and x-ray, until he became interested in a new technology based on sending electronic impulses through
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art. This book is based upon the Pretotyping@Work workshop materials I developed with Alberto that makes pretotyping a teachable, repeatable method. As the book is intended to be readable by those new to pretotyping, there will be some duplication for the initiated, for which I compensate with new tools and perspectives. For invaluable feedback, reinforcement, and tempering challenge I must also thank both my wife Petra and Alberto for patiently reviewing manuscript drafts. Thanks finally to
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to improve the new-product development process at FHE? • Even before a formal marketing request for a new product development is made, there should be a check-off from the VP for Corporate Development and Marketing. At this point, Phil Thomas will make an initial assessment if the proposed new product should even be considered for development, consistent with the corporate goals/strategies. • If this is OK’d by Phil, the concept conference can be set. Marketing (with the product manager-to-be)
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