[pic] MASTER OF BUSINESS ADMINISTRATION (MBA) MARKETING MANAGEMENT (MKT750) GROUP ASSIGNMENT CASE STUDY : MARY KAY INDIA HAIR CARE LINE PRODUCT ALINUR AYUNI ALI2012416538 MOHD HAFIZ ABD GHANI 2012456922 UMI NADIA MOHAMED 2012217058 GROUP BM7702PA – EVENING TRACK LECTURER DR. SITI ZALEHA SAHAK TABLE OF CONTENT 1. Strategic Issues And Problems 1 2. The Branded Beauty And Personal Care Market In India 2
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sports industry. As the demand for technology and new innovations of products increases, it is Nikes duty to meet the needs and wants of their customers. Nikes mission with this report is to identify what their customers wants, what is missing in the market and how Nike can motivate and encourage everyone to become ‘the best athlete they can be’. This investigation will be carried out over the duration of one year before Nike releases a new product into the market. 2.0 Environmental Scan 2.1
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|SEITZ |February 1 | | |2009 | | A vision, obstacle, and a goal can all be found inside every business, but it is how they |Huntsville Plant | |are seen, defeated, and achieved that sets them apart. SEITZ promises that each and every
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India, I occupied dual roles of marketing executive and merchandiser for almost three years in esteemed textile firms, where I handled a broad customer and vendor base. I have spent considerable time to understand the textile market and now I am able to identify key areas for business growth and process improvements. I spotted the market for scarves and enabled my company’s foray into the product. I helped my earlier textile company which only sold fabrics to venture into garment manufacturing. I also
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Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription, the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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Describe the marketing techniques used to market products My chosen organisations are NHS which is charity and Tesco which is private P1 Ansoff matrix Strategic marketing planning tool that links a firm's marketing strategy with its general strategic direction and presents four alternative growth strategies in other words there is four strategic parts to ansoff matrix which i will explain what it is and what is the purpose or definition for it. These are the four strategic parts to ansoff
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Using Perceptual Maps MKT/421 4/27/2014 Marc Mcclintock Using Perceptual Maps Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It’s a very high end brand and known for its quality products including T-shirts, shoes, leather goods, toys, and other consumer items. In this economy were things are currently changing Thorr is affected by a growing industry, but sales of its high-end motor cycle is decreasing. The reason for this loss of market share is that the target
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department of Marketing for providing us awonderful opportunity to do project on our own created Perfume Brand ‘IMPUDENCE’. By this project we have gathered balk amount of experiences which have increased our knowledge about various Marketing strategy. Secondly, we appreciate each other of our group members because of our magnificent co-operation and team work. Date: 15 August 2015 MahtabMuntazeri (Mbt) Lecturer Department of Marketing North South
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Direct costs: Materials, Labor & Equipment a) Increased store hours (morning hours) = additional labor Payroll: Two Shifts: 7-3 & 3-11. Total 8 employees: 4 cooks @ $12.00/hr. and 4 waitresses @ $9.00/hr. = $3360/week b) Cost of new kitchen equipment: 1) Griddle- $700 2) Toaster Ovens: $500 3) Bread Steamer: $800 4) Cook Top: $800 5) Cold Well: $2000 6) Panini Grill: $300 7) Waffle Maker: $500 8) Small
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Market Mix The Four P’s Price, Product, Promotion, and Place My company has decided that we want to sell a particular product or offer a service? This product will be based on Coffee. Not just hot coffee’s – but Iced Coffee’s with different flavors. As the company grows we will introduce 2 simple baked goods, English Scones and muffins. Deciding to sell these certain products will keep it simple in the beginning. As my company action plan will employ the market mix, and the essentials
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