Carlos Velázquez, Corporate Marketing Director for Roca Corporación Empresarial (the Roca Group), and Xavier Torras, Corporate Brand and Communication Director for the same company, were taking a short break from their meeting with Gravena, their partner company in Cairo (Egypt). This was the second long day in a row with endless meetings. Torras looked up and said: “What the heck are we going to say in Barcelona?” — where corporate headquarters were located. “I have no idea…” — replied Velázquez
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IKEA The Impact of Globalisation Definition of Globalisation Globalisation is the process by which organisations or businesses start operations on an international scale by committing facilities and resources in foreign countries. The International Monetary Fund, (IMF) continues to believe that this will lead to global convergence through aspects of trade and transactions, capital and investment movements, migration and the movement of people and dissemination of knowledge. Mission Statement
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Global Marketing Strategy Aalborg University, 07.09.2015 By: Svend Hollensen, svend@sam.sdu.dk Agenda: Glocalization (Ch 1) & IMS (Ch 8) Hollensen, Global Marketing 6e, © Pearson Education 2015 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-2 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-3 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-4 Hollensen, Global Marketing 6e, © Pearson Education 2015 1-5 Some background information
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marketing area executive contact no: 9878421231 SUBMITTED TO: Mr. Vivek TABLE OF CONTENTS INTRODUCTION OBJECTIVES OF THE COMPANY INDUSTRY PROFILE COMPANY PROFILE- 1. BUILDING A STRONG BRAND - WLS STRATEGY 2. WILLS LIFESTYLE INDIA FAHSIONWEEK DATA ANALYSIS AND FINDINGS CONCLUSION AND RECOMMENDATIONS REFERENCES Acknowledgement As a part of partial fulfillment
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Price Target: $32 - 35 Market Cap: $786.64 M Stock Price: $26.14 Industry: Health & Wellness Date: May 9, 2016 Buy Side Report (CMAM Immersion) Contents Investment Rationale 1 Company Profile and History 2 Company Products 3 Industry Overview 4 Competitive Position 6 Growth Factors 7 Valuation and Comparable Analysis 8 Investment Risks 9 Management Profile 10 Contact Information 11 Investment Rationale TurnAround Opportunity Nutrisystem, Inc. (NTRI) is
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advertisers with new and useful insights. 3 Introduction The consumer 2.0 the cocktail party goes digital Today’s empowered 2.0 consumer is very well informed, strongly connected with peers (and millions of surfers in general), has the ability to unify with them & share ideas but also has the tools to create proper content beyond control of marketers. This consumer is more sceptical, questions many things and uses intelligent ways to see through the facade of marketing actions (Jaffe, 2005)
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integrated marketing strategy, needs to be developed to launch an innovative product, in an industry typically known for “gut instinct” and therefore likely to meet strong customer resistance. Thus there are two key challenges to address: what is the target market and desired positioning of HSS and what is the plan for marketing this product to achieve that positioning, given a tight “shoestring” budget. 2 SITUATION ANALYSIS Polyphonic HMI wants to launch, what they consider, a sophisticated, new, revolutionary
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MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon outstrip the urban market. The rural market is not sleeping any longer. We are.”1 – Adi Godrej, Chairman, Godrej Group of Industries To expand its presence, Nokia is planning to launch a new service ‘Nokia Life Tools’ that would provide information on market price, weather, etc., to information-starved
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Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in
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SUMMARY INTRODUCTION I. Where are we? 1. Belonging to the Vivarte Group 2. The 3V’s business model 3. The value chain analysis 4. The Boston Box matrix 5. Brand positioning 6. SWOT II. Where we want to go? The Chinese market analysis 1. General facts about China 2. PESTEL analysis 3. PORTER’s five forces 4. Competitive environment 5. The Chinese clients types III. How we will get there? Action plan 1. Why China? Which objectives
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