www.hbr.org HBR CASE STUDY AND COMMENTARY Should Espoir take its new branding initiative global? Five commentators offer expert advice. The Global Brand Face-Off by Anand P Raman . • Reprint R0306A Espoir Cosmetics wants to make a big splash with a new global branding initiative. What should headquarters do when a country manager says his market will never go for it? HBR CASE STUDY The Global Brand Face-Off by Anand P Raman . COPYRIGHT © 2003 HARVARD BUSINESS SCHOOL PUBLISHING
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their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening. Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will
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Sustainable Marketing Plan: Quadra Chemicals Trevor Yarema Margaret Osborne GBM 802: Green Consumerism and Marketing December 5th 2013 Proposal Overview: In the chemicals sector, sustainability is often viewed as the domain of the manufacturer but it is becoming an increasingly critical differentiator for distributors as well as the school of thought grows and more knowledge for business is available. Quadra Chemicals Quadra is very proud to be in the Select Platinum Club of Canada's 50
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Wal-Mart plays in their lives. Despite providing a thorough analysis on the consumer segments and their interaction with Wal-Mart, it fails to provide a solid case on how should Wal-Mart address the challenges it faces in trying to address new customers and new categories in a congruent manner. In terms of methodology, the research is not exhaustive enough. 24 In-home Friends and Family Groups, 80 Workbooks and 20 In-home 1:1 Interviews and Store visits are not conclusive enough for a Company that
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in the Fast Lane at Landon Care Products 5:25 A.M. Sweat dripped onto the handlebars of Alex Sander’s StairMaster. Sander was half an hour into a cardiovascular workout, while carrying on a conversation in the fitness center of the downtown condominium complex with a neighbor who was climbing steadily on his own StairMaster. At 32, Alex was the newest, and youngest, product manager in the Toiletries Division of Landon Care Products, Inc., a cosmetics products company headquartered in Connecticut
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Marketing for Management UnME Jeans Case Team 6 11/25/13 1) I would suggest Foley should pursue the Zwinktopia media plan. I believe that this is her best choice based on several reasons. First, compared to YouTube and Facebook, Zwinktopia’s targets market is girls 13-24 and focuses on the contents of fashion and music, which fits right into the target group of UnME jeans. Second, second life virtual product sales (Exhibit 10) showed that apparel comprised the largest percentage (34%) of purchases
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Student ID: Number of words: 2955 Table of Contents Part 01 2 Introduction 2 I) Strategy Setting Process 2 II) Elements affecting the plan 4 iii) Future Directions 6 Part 02 7 2.1) Strategy Implementation 7 2.2) Plan for the Stakeholders. 8 Part 03 9 Part 04 11 Introduction 11 4.1) Action Plan for an operational area 11 4.2) Effects of a Change of an Operational Area 11 References 13 Web References 14 Part 01 Introduction A strategy is a must element
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to its marketing initiatives. Discuss the role of marketing in Samsung’s success. To establish itself as a major player in global mobile handset market, Samsung implemented different marketing strategies like innovative and technologically advanced products, people centric product designs which satisfied the needs of the consumers worldwide, partnering with local distributors and suppliers, exploring new market and consolidated marketing effort. Firstly, Samsung focused on its product to shed
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December 1999, ‘Marketing’ magazine described the launch of easyJet as «one of the 100 great marketing moments of the 20th century». Stelios entered the Guinness Book of Records for being the world’s youngest international scheduled airline chairman when he launched easyJet in 1995 at 28 years of age. Sir Stelios was knighted by the Queen in June 2006, for services to entrepreneurship. The combination of favorable market conditions, robust operating principles and world-class marketing, underpinned
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outgoing). I had always been a studious guy, slightly introvert but extremely confident and independent. I learned a lot from situations around me when I was at school, and realized that life teaches much more than books. Even today, I use some of the situations faced as a kid, to my advantage in my business strategies. Many of my quirky marketing strategies are direct results of my quirkiness as a student. - What were your career plans when you started IIT and how did they change over time. I got into
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