A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” Submitted for the partial fulfillment of the requirement For the award of degree of “Master OF BUSINESS ADMINISTRATION” SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004 ACKNOWLEDGEMENT I Umesh Garg, sincerely thankful to all those people
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What is marketing? Definition of marketing Many define marketing as the process of buying and selling in a market. Marketing is defined in many ways; marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements. The essence of marketing is that a business will make what it can sell rather than sell what it can make. Marketing requires an assessment of human needs and the orientation of all the firm’s resources towards the satisfaction
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Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out
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dedication to the art of technology is what inspires us to create beautiful products-inside and out. Everything is considered. From the tactile qualities to the aesthetic aspects of each of our devices; every angle, every color, every piece is meticulously crafted…so we are left with not just a remarkable looking device, but a cultivated experience. We put as much thought and consideration into the designing of our products as one would into designing their own unique lifestyle, right down to the
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1 Table of Contents Executive Summary ............................................................................................... 3 Intro ...................................................................................................................... 4 Issues & Outlook Profile ......................................................................................... 6 Mission and Strategy ...............................
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Strategic Plan for Employees October 9, 2010 Table of Contents I. Introduction II. Analysis Information III. Workforce Planning System IV. Selection Method V. Employee Profiles I. Introduction InterClean is merging into the solutions-based selling market. In order to be successful, new positions have become available. With the new positions, employees will have the opportunity to advance within the company and also offer employment opportunities
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6:30 - 9:30 PM Classroom: Crummer 107 Phone: 407-646-2514 E-mail: mconwaydatoon@rollins.edu You are encouraged to contact me whenever you have a question on any aspect of the class. You may contact me at any time throughout the semester. I am available basically when you need to meet. Sending an email may be the quickest way to reach me. Course Description This course will focus on the strategy and tactics needed for success in the international business environment. Strategic analysis
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Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Nicole Ziegler Student ID: 000276886 Date: 09/21/2014 Mentor Name: Christopher Primm Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7
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in the Fast Lane at Landon Care Products 5:25 A.M. Sweat dripped onto the handlebars of Alex Sander’s StairMaster. Sander was half an hour into a cardiovascular workout, while carrying on a conversation in the fitness center of the downtown condominium complex with a neighbor who was climbing steadily on his own StairMaster. At 32, Alex was the newest, and youngest, product manager in the Toiletries Division of Landon Care Products, Inc., a cosmetics products company headquartered in Connecticut
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of goodwill to the local community and, not incidentally, a field trial for products the company was developing- had confirmed his suspicions that one of the new ice-cream bowls was just too shallow. The five-year-old who had demonstrated that fact had been sitting right next to him. So here he was getting ready to listen to a major presentation, with paper towels in his hands. "Go ahead, Cassie," Tom said to his marketing director. "It'll dry or harden--or something. Thankfully, it's my last meeting
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