PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories
Words: 1985 - Pages: 8
the process of analyzing a case.The case situations described in previous chapters can be used to organize essays. An essay arguing a decision is organized in a different way from one offering a problem diagnosis.The structure of problem, decision, and evaluation essays is described in chapters 10 through 12, respectively. The chapters also include cases and sample essays about them. The essays are based on the writing of MBA students. To convince a reader that a conclusion about a case is valid, the
Words: 4663 - Pages: 19
reason why the brand are bad……………………………………….7 4.0 The major competitor of the favorite brand…………………………………..8 4.1 Malaysia Airlines (MAS) the major competitor of Air Asia………….....9 4.2 Competing brands in term of strategy marketing……………………….10 4.3 Difference between Air Asia and Malaysia Airlines (MAS)……………11 5.0 Conclusion………………………………………………………………………13 6.0 Reference………………………………………………………………………..14 1.0 Introduction The aim of this individual assignment
Words: 3029 - Pages: 13
To create an appropriate marketing mix to appeal to customers in the market. There are different types of markets for example: Business-to-Business (B2B) markets in which a businesses customers are other businesses. Business to Consumer (B2C) markets in which businesses sell to other customers. . Markets are typically structured into segments. Primary segmentation is between customers buying entirely different products. [2]. Contribution of marketing to achievement of its business
Words: 5306 - Pages: 22
Chapter Two – What is Marketing Management and what do product managers and marketing managers do? The Meaning of the terms Marketing Manager and Marketing Management Traditionally if a person had the title of “manager,” it meant that s/he had the responsibility to help guide the activities of at least a few employees. While this terminology has changed over the years, we still consider someone who has the title of ‘manager’ to be responsible for overseeing the allocation of resources for the
Words: 3899 - Pages: 16
Term Papers and Free Essays Top of Form Browse Essays | | | Bottom of Form miscellaneous / Marketing Strategies For PeroduaMarketing Strategies For PeroduaThis essay Marketing Strategies For Perodua is available for you on Essays24.com! Search Term Papers, College Essay Examples and Free Essays on Essays24.com - full papers database. Autor: anton 04 May 2011Tags: Marketing, Strategies, PeroduaWords: 2775 | Pages: 12Views: 3211Printable Version Essay: Marketing Strategies For PeroduaRead
Words: 3109 - Pages: 13
Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity
Words: 3503 - Pages: 15
Date: October 25th, 2014 Memo to: Toyota Motor Corporation Subject: Executive Strategy & Assessment Executive Summary: Situation Since created Toyota Motor Corporation has focused on innovation and efficiency within its production or manufacturing facilities, and has built its success around this core competency. Recently however many of their competitors have adopted similar practices and have been able to narrow this gap significantly. For this reason these competitors are posing
Words: 1477 - Pages: 6
The success of Innocent’s marketing techniques Introduction This assignment is about the Innocent company, its brand portfolio and the potential entry into the Spanish market. In the first part I give information about the company itself including its history, its current operations, markets and distribution channels. In the third section I conduct a macro environmental analysis and a more market-specific analysis by the 12C - framework as well as the Porters Five Forces – model. The fourth section
Words: 2200 - Pages: 9
THE ON OT C OP YO CASE STUDY HANDBOOK RP OS T ON OP YO RP OT C OS T THE ON OT C Write Persuasively About Cases OP CASE STUDY HANDBOOK How to Read, Discuss, and William Ellet Harvard Business School Press Boston, Massachusetts YO RP OS T Copyright 2007 William Ellet All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced
Words: 96750 - Pages: 387
