In the beginning… Early in 1984, Nike was a struggling shoe company. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. Jordan, though, had other ideas. He had always preferred Adidas or the Converse shoes endorsed
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Business Strategies Case Study Nike: The Sweatshop Debate July 5, 2012 Professor, Marc Mosko Nike, the sweatshop debate Nike Inc. was started by Bill Bowerman and Phil Knight, who met each other in 1957 Before going into business, Knight became a certified public Accountant (CPA) the original Nike Inc. was founded in 1964 by Phil Knight and his friend Bill Bowerman with a collective investment of 1000 to fund the business tries (Nike repository, 2010) The company began
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Just Do It – Nike Background This campaign is from the late 80s and the reason for that Nike made this campaign was because of the fact that earlier Reebok had sold far more products regarding sport gears and now Nike wanted to change that fact. Nike had earlier mostly been well known for running shoes but now when the market started to grow rapidly, Nike wanted a piece. People at this time were buying exercise equipment at high levels and also aerobic had recently been introduced in the society
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money on their preferred brands rather that less expensive alternatives. The table below represents competitor products that are currently available on the market have been identified as as direct competition for the Energy-Boost shoe: Product 1: Nike Flyknit Lunar1+ | Product 2:
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“Nike vs. Reebok” By Sheree White Professor Mary Lind Bus 508 May 28, 2013 Throughout history, there has been known competition amongst certain businesses in different industries. In the food industry McDonald’s and Burger King are well known rivals, in the automotive industry, GM and Ford Motor Company and in technology, Apple and Microsoft. Although these companies are each other’s competitors they are all successful in their own right and have maintained that success. Nike and Reebok have been
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technology is a way for business to succeed. Nike is one of the examples. Nike is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. In the early 1960s, Nike, originally known as Blue Ribbon Sports (BRS), was founded by Phil Knight and Bill Bowerman. 1972 was the first year of using the famous mark known as the Swoosh on Nike's first line of footwear and it officially became Nike in 1978. The Nike’s Air technology (Fig.1) was
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sports, now named Nike Inc., is a $10.7 Billion brand and is arguably the most valuable brand among sports businesses. Consistently ranked one of the best places to work, Nike has created a corporate culture rich with employee loyalty and team spirit. Keeping with the sports theme and culture Nike’s red swoosh is all throughout the company facilities, the corporate head quarters is called campus, employees are called players and coaches, and the meetings are even called huddles. Nike asks it players
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their manpower with cheap labor from other countries. Nike brand is globally acceptable and is a leader in footwear industry. I have chosen this brand in order to make in depth study of globalization impact on Nike brand. I am concentrating on points such as how this brand is competing in global market and overcoming the challenges by beating other brands in same industry. What strategies are they using to be a leader and successful? Nike inc. produces in 45 countries worldwide and headquarters
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Supply and Demand The economy today is driven a lot by what the customer wants and needs. It is also driven by the prices at which merchandise is offered, but only to a certain limit. You see there is a thing called supply and demand, if there is a lot of one thing then prices usually stay low because there are a number of competitors making the same product and they usually lower their prices to attract customers. On the other hand if there is too few of a product then the opposite occurs, the
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A Report on the Product/Services/Promotional Strategies Offered by Nike Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost
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