| 2015 | | Juandre oelofse BTECH Assignment brief 1 User | nike and hands off our elephants | | P1) This is a program that was started in 2013. The CEO, Paula Kahumbu, of the organization has worked hand in hand with the government to give them a valuable insight into many of the things they previously didn’t understand The Kenyan first lady Margaret Kenyatta started the program with the purpose of educating the youth and the general public about the importance of the conservation
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Unit 3 P5 Marketing Segmentation Introduction In this assignment I will be discussing different types of marketing segmentations, so what is segmentation? Segmentation is used by businesses to help target their products at the right customers. It is about recognising the specific needs and wants of customer groups and then using this information into providing products and services which meet customer needs. Geographic Companies segment the market by attacking a restricted geographic
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Proposal – Nike Mag Nike Inc. (Nike) is an American multinational corporation which was founded in 1964 by Bill Bowerman and Phil Knight with just $1,200. The company takes its name from the Greek goddess of victory. In the authentic athletic footwear, apparel, equipment, and sports and fitness activities accessories, Nike is the design and disruptor leader. Nike also purchased the surf apparel brand Hurley for approximately $100 million in 2002 and Converse for $305 million in 2003. Nike has always
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Long Term Financial Planning Name: Institution: Date: Goal setting will have benefits for Nike. It is a very important managerial role for this incorporation. One of the benefits of setting the objectives is that it will improve the profitability of Nike. According to the Chief Financial Officer, the incorporation is looking forward to achieving a high single digit growth in revenue. The growth in EPS is expected to be in the range of 15% to 17%. In addition, the incorporation aims at having a
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risks associated with marketing athletes such as LBJ? Why would LBJ use LRMR? -trust -relationship -ownership: personal input and ability to control his own brand -larger profits for LBJ and equity ownership/profit sharing -carter worked with nike before -emphasis on partnerships vs transactions (eg. Kim kardashian) -focus and dedication to LBJ Cons: -lack of scale, resources and relationships with global companies -business model is direct from athlete to firms vs. use of agents and salespeople
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Framan Favorite Brand For the past 15 years, I have been a loyalty costumer of Nike shoe. Reason of choice was easy to talk about Nike’s shoe was the design of the shoe, the comfortable of wearing it, and the offering Nike has to offer was great. I’m not trying to say the design of Adidas or Reebok or any other brands of shoe line were bad, I just think Nike have an edge over them. When is come to design, Nike did an outstanding job providing their customers the option to customized their own
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Anderson Informative Speech Title: Nike General Purpose: Birth of Nike Specific Purpose: To inform my audience about the birth of Nike Thesis statement: Today I want to share some information on how Nike was born. INTRODUCTION Attention material: I’m pretty sure many of you are familiar with the brand we all know as Nike, but have any of you ever thought about its story and who created it? Credibility material: Well according to Forbes magazine, Nike is the most valued sports brand in
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Nike has a long-term key marketing strategy which focuses on basketball, football, running, women’s fitness, men’s training, and sport culture. In order to achieve this goal, Nike did a number of divided marketing strategy as below: In 1962, Nike was known as Blue Ribbon Sports originally and focused on providing high-quality running shoes designed for athletes. It believed the preferences of a small percentage of top athletes influenced the product and brand choices of others. So it chose the
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Case Nike Nike is indisputably a giant in the athletics industry. But the Portland, Oregon, company has grown large precisely because it knows how to stay small. By focusing on its core competencies—and outsourcing all others—Nike has managed to become a sharply focused industry leader. But can it stay in front? What Do You Call a Company of Thinkers? It's not a joke or a Buddhist riddle. Rather, it's a conundrum about one of the most successful companies in the United States—a company known worldwide
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new pair of Nike ‘Free Run’ shoes that had become very popular amongst his friends. Using Karen Horney’s ‘Neurotic Trends’ (Coolidge et al., 2001) we can assume that Sam is of a ‘compliant personality’, by which he displays attitudes and behaviour that cause him to move towards people; to consciously seek approval, affection and belongingness (Coolidge et al., 2001). This is evident by his use of exercise to gain attention and approval from others and the purchase of the fashionable Nike shoe as a
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