The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm The collaborative strategy in the Taiwan shoe industry Tzong-Ru ( Jiun-Shen) Lee and Toong-Chinn Venice Koh Department of Marketing, National Chung Hsing University, Taichung, Taiwan Abstract Purpose – The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry. Design/methodology/approach
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intellectual property. Intellectual property is a term that describes “patents, copyrights, trademarks, and trade secrets. Federal and state laws protect intellectual property rights from misappropriation and infringement” (Cheeseman 131). Intellectual property falls under the category of property rights known as intangible rights, which are not physical objects. Intellectual property is very significant for companies in
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Chapter 1 Ethical Reasoning: Implications for Accounting Discussion Questions 1. Select one of the world’s religions and give a concrete example of how the Golden Rule applies in that religion. "Every religion emphasizes human improvement, love, respect for others, sharing other people's suffering. On these lines every religion had more or less the same viewpoint and the same goal." The Dalai Lama Students may use the Internet as resource when researching the use of the Golden Rule in
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statue was built in the Temple of Zeus in Olympia, Greece. Zeus sits on an elaborate throne encrusted with ivory, gold, and precious gems. He wears a wreath of olive branches and a robe which covers his lower body. He holds in his right hand a chryselephantine statue of Nike, a representation of victory. These two portrayals of victory add to Zeus’s grandeur, and may have reminded viewers of his victorious conquest for the throne of the Gods. In his other hand he holds a scepter, which is a classic
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“Making it Easier to Do it Right” A Full Business Plan presenting to you the latest fitness wearable technology, the Hercules, and accompanying mobile application, the Hercules Trainer Presented by & Company CEO Adeel Safdar “Hercules” CFO CPO CMO COO CTO CCO Making it Easier to Do it right Full Business Plan Company & Product Hercules & Co., led by CEO Adeel Safdar, presents the fitness wearable product, Hercules, and accompanying app Hercules Trainer. Confidentiality
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Sports sponsorship and consumer purchase intention： From the perspective of consumer brand awareness 1.0 Introduction Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the social events. And after 30 year of development, sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer's perception of a brand via big events
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Portland State University School of Business Administration MGMT 446 – INTERNATIONAL MANAGEMENT Fall, 2011 Dr. Sully Taylor Office hours: 3-5 Tuesdays and by appointment. SBA 560C; email: sullyt@sba.pdx.edu Phone: 503 -725-3761 COURSE CATALOGUE DESCRIPTION AND PREREQUISITES: Study of the managerial functions and problems related to international business activity. The focus of this course is on the management of foreign trade, direct investments, and international operations
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other companies are envious of their success but this is not the sole reason they have earned the reputation of an evil, profit mongering corporation. Human rights activists, media outlets and various other groups believe the company has no sense of social responsibility because of the way they disregard the environment and violate human rights with poor work conditions. Their use of child labor is an example of this. Environmental, labor and other social responsibility advocates have been
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basically to introduce myself to the basic concept of “Image –Building” in branding. I took this topic for my minor project as I am keenly interested to the field of branding. I was fascinated with the fact that how pure business is so related with human psychology and its application. I have chosen concept of Image Building and I have tried to cover the few areas as follows: a) What is Brand? b) What is Branding? c) How to create an image for a Brand? d) Importance of
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Divine Word University Faculty of Business and Informatics Business Studies Department Name: Brian Tugah Subject: BS 424: International Management Topic: Understanding the International Business Environment Lecturer: Tabian Ambang Why International Businesses are expanding their operations into less-developed countries? Today, the world is becoming smaller and smaller and it is more now like a one community. The force behind how the world is going today is because of technology
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