International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name:
Words: 9115 - Pages: 37
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm The collaborative strategy in the Taiwan shoe industry Tzong-Ru ( Jiun-Shen) Lee and Toong-Chinn Venice Koh Department of Marketing, National Chung Hsing University, Taichung, Taiwan Abstract Purpose – The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry. Design/methodology/approach
Words: 6442 - Pages: 26
field of biomimicry analyzes nature‟s best ideas and adapts them for human use (Benyus 1997). The built environment could benefit from the integration of a discipline such as biomimicry into the design process. In 1997, Janine Benyus published a revolutionary book called Biomimicry. The word Biomimicry is derived from two Greek words: bios which means life, and mimesis which means to imitate. In her treatise, Benyus describes “a new science that studies nature‟s models and then imitates or takes
Words: 2649 - Pages: 11
THE CHINESE MARKET FOR CLOTHING THE CHINESE MARKET FOR CLOTHING Abstract for trade information services ID=42692 International Trade Centre (ITC) The Chinese Market for Clothing. Geneva: ITC, 2012. xi, 92 p. (Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs
Words: 35061 - Pages: 141
the future of branding: 1. The ultimate limit of branding, that the authors have baptised as V-Branding (Virtual Branding), and 2. The development of a framework, process and assessment tool that allows companies to evaluate and steer their brand(s). The assessment tool, denominated as the RIB matrix-graph (Real-Imaginary Branding matrix-graph) can be used in 2D format (with Awareness and Degree of Diffusion forming the two axes or dimensions) and 3D format i.e. with an additional dimension such
Words: 7071 - Pages: 29
Under Armour, Inc. Analysis (NYSE: UA) Under Armour was founded in 1996 by Kevin Plank (Current CEO and Chairman of the company) and became publicly traded on NYSE in 2006. Under Armour’s core products were performance sport apparel, footwear, and accessories. Its main market is North America (95% of its revenue). Now, it is the second largest sports apparel companies in the U.S. I. Ownership and Control i. Ownership 1. In the quarterly report ended at Sep. 30, 2014, Under Armour
Words: 2294 - Pages: 10
In what way should the UK CAP Codes (CAP/BCAP Codes) be reformed? “The alcohol industry spends more than £800 million annually in the UK on promotion” (Cabinet Office, 2003). This is one example why the Committee of Advertising Practice (CAP) codes and the Broadcast Committee of Advertising Practice (BCAP) codes are important in order to protect the vulnerable from this vast industry and maintain the public’s confidence in advertising. Consistent changes to our media and methods of communications
Words: 3359 - Pages: 14
Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population
Words: 6997 - Pages: 28
Luxury items Expenditure Expenditure Running Head: Luxury items Expenditure Factors affecting Luxury Items Expenditure among University Students of The American University in Cairo Yousef Abu Gharieb RHET 201 1 Luxury items Expenditure Expenditure To My Parents whom without, I wouldn’t be the man I am today. 2 Luxury items Expenditure Acknowledgment Expenditure I would like to greatly thank Sara Azlw for her full support in writing this paper. I would also
Words: 4992 - Pages: 20
Contents: • Chapter 1 An Overview of Management– Pg 1 - 20 PART 1 An overview of management CHAPTER 1 CHAPTER 2 CHAPTER 3 Introduction to organizations and management Managerial competencies The development of management thought CHAPTER 1 Introduction to organizations and the nature of management learning outcomes After studying this chapter you should be able to: 1 Understand what an organization is and why business organizations exist. 2 Define what a manager is and
Words: 9441 - Pages: 38
