NIKE Alex Jimenez March 31, 2015 MG-201-08C Principles of Management Term project Organization case study Organizational Mission, Values, Customers and Competitors Mission Statement * Our company Nike aims towards sport fans. * Individuals such as Athletes * Values from the company are sponsorships to promote Nike. * Nike is strictly based on sports industries such as Football, Basketball, Baseball, etc. History of Nike * Nike was founded in 1964 as Blue Ribbon sports
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Part of Nike's strategy to revitalize the company was aimed at addressing their revenues which had been fixed for four years and their net income which had fallen to almost $220M. Additionally, Nike had been losing overall market share and the strong dollar had adversely affected revenue. To address those issues, management was planning to; (1) raise revenue by developing increased levels of athletic-shoe products in the mid-priced segment. (2) Push its well performing apparel line, and (3), control
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The article „Nike says Time to Team up” was published in the Journal of Corporate Citizenship in Autumn 2005, written by Jem Bendell from Auckland University of Technology The text deals with the challenge of Corporate Social Responsibility, being progressively reflected and implemented by Nike´s Management. Nike, as many other companies, outsources the production in different countries (for example Vietnam), which lowers costs and makes it possible to sell products for cheap all over the world.
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their manpower with cheap labor from other countries. Nike brand is globally acceptable and is a leader in footwear industry. I have chosen this brand in order to make in depth study of globalization impact on Nike brand. I am concentrating on points such as how this brand is competing in global market and overcoming the challenges by beating other brands in same industry. What strategies are they using to be a leader and successful? Nike inc. produces in 45 countries worldwide and headquarters
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ID: 1202654 Module: IB3B00 Word count: 2186 Description of Nike and its market Nike.inc is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories as they claim it themselves. Nike, which was initially Blue Ribbon Sports, started off in Beaverton, Oregon in the USA in 1964 (where their HQ are still located today) and officially became the Nike brand in 1970. (NIKE, Inc. – About NIKE, Inc., 2014) They have been constantly increasing its range
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UV0010 NIKE, INC.: COST OF CAPITAL On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analysts’ write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which invested mostly in Fortune 500 companies, with an emphasis on value investing. Its top holdings included
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Running Head: ORGANIZATIONA AND SOCIETAL RELATIONS Organizational and Societal Relations Nijema Brown University of Phoenix Organizational and Societal Relations Public relations deal’s with both organizational and societal relations functions, which has two elements each, media and employee relations (organizational function) and community relations and social responsibility (societal relations) which, describes the make-up of the functions. This paper is an analysis or how the two
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Hovhannes Zoubrigian 29 November 2013 Applying Portable Concept Nike Emotional Advertisement “Just Do It” Advertisement nowadays is the key to success in every major company, and companies are wasting so much energy and effort to make good advertisements. As we started to talk about advertisement in class recently, I went online and did some research on how companies make their advertisements, what concepts they follow that makes us buy the product that they are selling, so I came across
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TOPIC: CASE QUESTIONS, Nike`s CSR Challenge Question 1, 4 and 5 Nike's CSR Challenge CASE STUDY- 1. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?. A. SOLUTION TO CASE 1: This discusses the challenges facing Nike in overcoming the stigma of poor human rights practices in their past, and how that has affected their overall business in the current decade. Social responsibility
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No consumers would buy poor quality goods or pay to experience poor quality service. However most consumers have a difficult time defining quality. For examples every consumers have different opinion on the quality of the sports outfit of Nike. Some may said Nike quality is better than Reebok and others may disagree. So till today quality does not have any single universal definition (Reid & Sanders, 2005). Some may view quality as performance to standards while others view it as meeting the customer’s
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