Business Environmental Audit Critically assess the strategic Direction of the Nike brand William Hanrahan (060953199) ACE1004 Introduction to Management Contents 1.0 Executive Summary 2.0 Introduction 3.0 Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural
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facing Nike in overcoming the stigma of poor human rights practices in their past, and how that has affected their overall business in the current decade. Social responsibility has always been an important factor to a company’s long term performance and sustainability. If you compare the stock performance of the top 50 most socially responsible companies, as published by Boston College’s Institute for Corporate Responsibility, to the S&P 500, the companies perceived as having the most ethical corporate
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1. What ethical issues faced by MNCs in their treatment of foreign workers could bring allegations of misconduct in their operations? • Ethical issues may include the violation of fundamental human rights of ‘sweatshop’ workers such as freedom, speech and discrimination. The treatment of their workers could be deemed ‘unethical’ by media who construe this view to consumers. Such allegations can and will have damaging effects with Nike having been taken to court already in the past. 2. Would
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unusable waste from nearly all the food they sell, and the massive amounts of power and energy that are required to keep all of the branches up and running, this corporation is destroying natural rain forests. According to http://www.dmoz.org/Society/Issues/Business/Allegedly_Unethical_Firms/McDonald’s/, McDonald’s likes to purchase their meat from privatised farms, which is not a problem in and of itself. The conflict arises when these privatised farmlands are built on the land where a lush rainforest
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Background and History Nike was founded on January 25, 1964 (O'Reilly, 2014) as Blue Ribbon sports by Bill Bowerman and Phil Knight. The company officially became NIKE on May 30, 1971. The name Nike comes from the Greek Goddess of Victory. Nike Currently has a net worth of 86 billion dollars. (Forbes, 2015) Currently Nikes trades were sharing at 124 dollars each on the stock market. II. Description of CSR Issue Nike has contracts with about 700 sweat shops throughout the world. (Nike, INC., 2007-2009)
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deliver low price products while projecting a corporate image of high ethical standards and corporate social responsibility. Traditionally, the purpose of a firm is profit creation, and sale of goods and services in a legal and moral manner. However, what has not always been a part of that tradition was the welfare of society and/or philanthropic endeavors. Due to numerous tragic events, like the one in Bangladesh, the issues of the role of business in social responsibility more frequently appears
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Marketing Strategies NIKE INC The rivalry in the sportswear industry is as intense as it has ever been. According to Forbes, the global sports apparel market will grow at an estimated CAGR of 4% from 2012-2019. Some of the key players Nike, Adidas, Puma and Rebook are now competing with rapidly growing competitors Under Armour and Lululemon Athletica. In such a saturated domestic market, major players like Nike will have to set
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responsibility overseeing a 135 person team and reporting directly to CEO Mark Parker. Jones team is charged with weaving issues of corporate social responsibility throughout Nike’s operations. That mission includes auditing and managing Nike’s factory around the world. However, it also includes issues of environmental sustainability. In 1992, a German magazine pointed out that the signature Nike air pocket included more than just air it also contained sulfur hexafluoride, or SF6 a potent greenhouse gas more
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In this task I have been asked to explain the ethical concerns facing the communities in which my selected business operates and suggest measures that could be taken to improve corporate responsibility. What is corporate social responsibility; ( CRS) is about understanding my business impact on the wider world and considering how my business can use this impact in a positive way. Nike impact to the local community: Benefits; Nike opening new stores or factories will create more jobs which
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Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting
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