THE LAKE UNIVERSITY David R Hurtado | NIKE IN SOUTHEAST ASIA | | Nike in Southeast Asia Is it ethical for a company to move its manufacturing jobs from country to country looking for the best price to pay for its product? Can Nike afford to ignore the five forces outlined by Harvard University professor Michael Porter? No they can’t! If they do, they will end up like all those before them that have, closed! Before we take a look at why Nike is such a “Bad Guy,” let’s take a look at the
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Abstract Nike is the world leader in the manufacturing of sports wear and gear. So at first, Nike didn't pay attention to the criticism it was receiving because it was coming from a small group of activists, although later on, the social pressure became very high that Nike was forced to take some measures to quiet down the public who wanted to know what was going on. In this paper we will examine the various difficulties Nike faced as they tried to balance both, the company performance and
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Nike sells athletic footwear and apparel; its revenue in FY 2008 totaled over $18.6 billion, easily the most in its market. Nike has a global reach, with 34% of its total 2008 revenue coming from the United States and EMEA (Europe, the Middle East, Africa) accounting for an additional 30%. In 2008 for example, Nike's advertising costs equaled 12.4% of its revenue. The marketing takes the form of traditional television and print advertisement, but especially focuses on celebrity athlete endorsements;
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Nike Case Study Nike was founded in January 1964 by Bill Bowerman, a track and field coach at the University of Oregon and Phil Knight, a University of Oregon student and middle-distance runner under Bowerman. To satisfy coursework requirements, Knight decided that he would make low cost running shoes in Japan and sell them in the US. He engaged the help of Bowerman who was interested in developing a lightweight running shoe. The business started as Blue Ribbon Sports (BRS). First year sales
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a plant making Nike footwear. In 1994, an accounting firm, Ernst and Young, were hired to audit code compliance by making spot checks at Nike factories. In that audit was information concerning Nike factory conditions and how the workers were being mistreated. The audit claimed that Nike workers in Southeast Asia were exposed to toxic chemicals, subjected to physical, verbal, and sexual abuse, forced to work an illegal excess overtime at minimum wage, and suffered poor hygiene. Nike, trying to save
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Nike INC.: Developing an Effective Public Relations Strategy Date: Thursday, February 9th/12 Summary Nike Inc. started as a venture between Phil Knight, current CEO, and Bill Bowerman. At the time Knight was a student at the University of Oregon and Bowerman was the University track and field coach. The company, originally named Blue Ribbon Sports, did not officially get started until 1964 when Knight, who pursued a MBA at Stanford, graduated. Blue Ribbon Sports started making athletic
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LEVI STRAUSS & COMPANY CASE STUDY Cevdet KIZIL Master of Science in Organizational Leadership Program 1- Knowing that its managers are willing to trade off some economic efficiency in order to operate according to their collective view of what is “ethical”, would you buy shares of stock in this company? Why or why not? First of all, I think we are experiencing a paradox in this situation. Because, the company is trading off economic efficiency in order to operate, but it’s a well
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increased global integration, they are increasingly aware of the reactions which their strategies induce – both at home and abroad. Thus, they tread warily, lacking clear and agreed-upon definitions of good corporate citizenship. Through a case study of Nike, Inc. – a company that has come to symbolize both the benefits and the risks inherent in globalization – this paper examines the various difficulties and complexities companies face as they seek to balance both company performance and good corporate
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Battle for the textile and apparel industry in Southeast Asia • The reasons for China’s decreasing presence in the industry • Initiatives by the governments in Southeast Asia to boost the textile trade • Vietnam and Bangladesh’s quest to conquer apparel industry and surpass India Textile manufacturing is characterised as a high labour intensive industry and the enterprise has been steering the economic growth in Southeast Asia. The industry is closely linked to the agriculture sector and the raw
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Humanities Task Vietnam is a country in Southeast Asia and the labour force is cheap in this country, some companies opened factories and hire a lot of factories in Vietnam. For example: Nike is one of the well-known global brand in the world and this company didn’t produce their product by themselves. They employ many Vietnamese to produce their product. This company pay the salary to the factories and this company export the produce to other. The benefit is the Vietnamese factories accept
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