APPLYING SOCIAL MEDIA TO BUSINESS CHALLENGES RALPH POOL ASSIGNMENT 2 INTRODUCTION NIKE, Inc. created in 1972, based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets
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and do so with great rigor, consistency and discipline; applying the traditional four functions of management does this and they are planning, organizing, leading, and controlling. This paper will evaluate the organizing function of management at the Nike Company and show how it relates to human resources and Technology; this paper will also discuss whether or not it has optimized these resources for effectiveness and efficiency with justification. Organizing Function of Management In the
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Consumer Behavior Social Power Social Power There have been various studies conducted on the influences groups and individuals can have on someone. This ability, by groups or individuals, to alter the actions of others is called Social Power. As it relates to consumer behavior, the influence associated with social power can have a huge impact on the types of products consumer purchase, the activities completed, and the attributes expressed by the consumer. There are 5
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organic growth opportunities, it is definitely in the mature growth stage. To counter this, Nike has increasingly turned to acquiring brands both for inorganic growth, and to allow the company to compete on different levels in the industry. Through this type of brand portfolio use, Nike is able to sell in discount retailers, increasing growth and ultimately revenues without fear of discounting the core Nike brand. The company’s track record is generally favourable with its acquisitions, with
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Nike.inc SWOT analysis Strengths: y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has
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Jogging forward in China The only problems in the quarter for Nike were Western Europe and Greater China. Weakness in Europe is expected due to the economic situation in that region. China, however, is a concern for Nike. Inventories in China have increased and the company was forced to discount its products. Nike expects sales in China to be down in the next quarter. The good thing about Nike is that it's quick to make adjustments in the marketplace. The company has been working to reduce its
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1. The Adidas Group strives to be global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. * Market * This mission component clarify that AG compete with other competitors such as Nike, Under Armour (UA), Callaway Golf (ELY), and the Armani Group. 2. We are committed to continuously strengthening our brands and products to improve our competitive position. * Products or services * In this component of mission statement
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Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and
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BRAND IDENTITY PRISM Brasnd Identity Prism KAPFERER brand identity diagram as a six-sided prism Constructed Source/Sender Constructed Receiver * Physique according to him is the basis of the brand. * E.G. the physique of Philips is “technology and reliability”
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Nike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, “the Swoosh”, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athletics
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