Footwear - France Euromonitor International : Category Briefing June 2011 Footwear France List of Contents and Tables Headlines ................................................................................................................................................................. 1 Trends ...................................................................................................................................................................... 1 Competitive Landscape
Words: 3636 - Pages: 15
度非常高，在相機產品中排名第一，在手提電腦和家用電器中排名第二。諾基亞是最 受歡迎的手機品牌，而最受歡迎的家用電器品牌為海爾。 時裝／手錶/珠寶/運動服裝/運動鞋 在手錶、時裝、運動服裝及運動鞋方面，最受中國富裕消費者歡迎的為國際名牌，但 最受歡迎的珠寶品牌卻來自香港。香港珠寶零售商周大福贏得了大部分中國富裕消費 者的喜愛，並以 29%遠遠領先位於排行第二的 Cartier（14.2%）。 Chanel 以 15.3%位列中國富裕階層最受歡迎的時裝品牌首位，Giorgio Armani 以 15.1%緊隨其後。在運動品牌中，Nike（運動服裝：78%；運動鞋：51.5%）明顯領 先 Adidas（運動服裝：68.8%；運動鞋：37.4%）及其他品牌。 旅遊 不管是國內旅行還是境外旅遊，中國國際航空公司都成為中國富裕階層的首選航空公 司品牌，新加坡航空是最受富裕階層歡迎的國際航空公司品牌。 最受歡迎的酒類飲品 雖然法國葡萄酒最受富裕階層的喜愛（佔被訪者的 80.7%），但中國品牌的葡萄酒都 越來越受到歡迎，並領先西班牙、澳洲及德國等地而位居第三。 在中國的名酒品牌中，五糧液最受富裕階層的歡迎，茅台緊隨其後。北京及上海富裕
Words: 722 - Pages: 3
McFaul SWOT Analysis Nike is a supplier of athletic apparel and footwear. The company sells its products on various platforms including retail stores, Nike owned retail stores, via the internet and other various independent distributors in over 170 countries (NIKE Inc. 2012). The company also sells licensed college and pro teams gear and apparel. The mission of the company is “To bring inspiration and innovation to every athlete in the world” (Nike website 2011). Nike is a household name throughout
Words: 1732 - Pages: 7
Nike Air Got U KiCks Joshua Gayle Strayer University Instructor Melody Kelley Marketing Management March 13, 2011 Identify the marketing segment for the product and explain why this segment was selected; The product is a called (Nike Air Got U KiCks) and is a branch off from the Nike Air Jordan Brand line. The segment was selected because the product fits the need in the market. The product is targeted to specific identifiable groups of individuals, families, firms, or organizations
Words: 1231 - Pages: 5
Nike Presentation of Facts Surrounding Case Background on Football and the FIFA World Cup: Football (Commonly known as Soccer in the U.S.) was and still is the most popular sport in regards to viewership worldwide. In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The history
Words: 1906 - Pages: 8
Team Project Chief Financial Officer (CFO) Nike Inc. By Brendan Rausenberg Nike’s background: A booming clothing line that its financial statements can back up. Nike, Inc. Was started by Bill Bowerman and Phil Knight, who met each other in 1957. However, before they went into business, Knight became a Certified Public Accountant also known as a (CPA) designation. The original company they stated would be known as Blue Ribbon Sports, and both members put a collective investment of $1000
Words: 440 - Pages: 2
lifestyles worldwide. The "culture consumer" in other countries is sometimes overwhelmed by American ideas. Products also carry cultural ideas and messages. There are values of the culture the make the product. For example: Coca-Cola, McDonalds, Nike, and Microsoft all sell products that symbolize American values and symbolize and reflect American corporate culture. Social Welfare Issues: Maintaining safety standards, minimum wages, worker’s compensation and Health benefits are all social
Words: 371 - Pages: 2
competition in the athletic apparel and shoe department. Some of the firm’s major competitors include Nike, Converse (which is now owned by Nike), Puma, Under Armour, Asics, and New Balance. Nike is their biggest competitor as it holds the number 1 spot in the market and approximately 33% of the market. Looking into Nike, some of the strengths they possess is that they do not have factories. Nike is very strong in research and development; they show this with their evolving and innovative product
Words: 758 - Pages: 4
Portland, Oregon, Nike was founded by duo Bill Bowerman and Phil Knight in 1964. Since then, it has become the number one leading manufacturer for athletic footwear and apparel and is an iconic symbol and brand in the industry. Throughout the industry there are many challenges even for a strong established brand like Nike. One of the largest forces that still affects a strong brand like Nike is the rivalry among existing firms in the same industry. Top names competing against Nike in the athletic
Words: 861 - Pages: 4
in the basic black and white until 1969. At that time, about 80% of all basketball players wore Converse. The sneaker market began to explode in the 1970s and 1980s. Athletic shoes became more specialized, more high-tech, and more expensive. As Nike, Adidas, and Reebok took over the market Converse experienced a financial roller coaster ride and declared bankruptcy in 2001 as it market share dropped to a dismal 2% of all athletic shoes. However, something interesting happened in the marketplace
Words: 979 - Pages: 4
