award of the post graduate diploma in business Management. From Fortune School of Technology and Management in Singapore. Nike Inc. was founded in 1962 by Bill Bower man and Philip H. Knight as a partnership under the name, Blue Ribbon Sports. Since Germany conquered the domestic market in America, Nike came with low-cost and high quality products for the American people. Today, Nike manufactures and distributes athletic shoes in the global market and 40% of its sales come from athletic apparel, sports
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countries that have a readily available and abundant cheap labor source. These companies take it vantage of this cheap labor as a means of fulfilling the consumer’s needs while at the same time cutting costs production. Many of these organizations have been noted by the media as abusing these forms of cheap labor and are highly criticized because of their organizational culture. The use of child labor or work conditions in the labor force are some of the malpractices these organizations are noted
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05-23-11 Jana Haman Jonathan Chou Andrew Chareunsouk Brent Shannn Zenia Villa Jed Wu Target market Because Nike is such a large and globally recognized company, they offer a large variety of products and thus have many target markets. They market not only footwear but apparel, equipment, and accessory products for men, women, and children. Nike is like Coca-Cola, in the sense that they design and market their products for every possible group imaginable. The different groups
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Nike Corporate Team Case Executive Summary Nike has dominated the athletic apparel industry since its inception in 1964. Nike has been the industry leader for many decades and they still are finding new ways to grow. Through innovation and exceptional marketing Nike has become one of the best companies in the world. The history of Nike will help us understand how it became the successful company we know today. All companies are not without problems and competitive edges above the competition.
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a company’s health. The below is a NIKE SWOT analysis. SWOT Analysis for NIKE, Inc. Strengths: 1. NIKE has worldwide coverage. In the NIKE SWOT article on Marketing Teacher.com it states, Phil Knight, NIKE founder and CEO stated NIKE is a very competitive organization. So much that during the Atlanta Olympics, even though Reebok sponsored the games, NIKE sponsored the top athletes. In doing so the top athletes wore NIKE gear and had top coverage. 2. NIKE has the ability to offer its products
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Nike INC.: Developing an Effective Public Relations Strategy Date: Thursday, February 9th/12 Summary Nike Inc. started as a venture between Phil Knight, current CEO, and Bill Bowerman. At the time Knight was a student at the University of Oregon and Bowerman was the University track and field coach. The company, originally named Blue Ribbon Sports, did not officially get started until 1964 when Knight, who pursued a MBA at Stanford, graduated. Blue Ribbon Sports started making athletic
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Woener Poor work conditions and exploitation of children in the labor force are some of the common problems that are faced by organizations at the local and international. Despite the problems, nothing or very little has been done to prevent the labor related problem until it’s too late. Like in the event of a tragedy, it is then when the public takes and interest and protest against child labor. These are the same conditions that the United States faced during the Industrial Revolution
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began to produce its own products and changed its name to Nike. Nike has grown to be the largest athletic goods seller in the world. In efforts to stay competitive Nike decided to relocate for cheaper production of athletic footwear to various Asian nations. Due to cheap labor costs it created poor working conditions. These factories violated basic human rights and labor laws. In order to make materials that are essential to production Nike faces huge dilemmas. Because factories cause pollution
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Nike, Inc. Where Nike has no limits, only goals Child Labor Activist 09/02/2015 Table of Contents I. Executive Summary ………………………………………………………….. 1 II. Introduction ………………………………………………………………....... 2 III. Roots ………………………………………………………………………….. 3 IV. Taking Care of Goals ………………………………………………………… 4 V. Labor Scandal ………………………………………………………………… 5 VI. Wages ………………………………………………………………………… 6 VII. Boiling Water ……………………………………………………………….... 7 VIII. The Stakeholders …………………………………………………………
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Nike Inc. Strategic Analysis ----Eric Overview Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic
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