Nike Marketing Strategy In India

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    Markeniing Strategies

    ftGRADUATION PROJECTS MFM (07-09) Name: Aditi Mishra Organization: Lifestyle International Pvt. Ltd. Project Title: Devising a floor plan to optimize sales OBJECTIVE _ To study & create a feasible floor layout plan on excel for Goregaon stand alone- HC (matched to scale with the actual floor plan) to work as a monitoring tool to identify problem areas. _ To calculate & analyse the Hit ratio for Jan-march period age wise & department wise for both the warehouses of LS for Goregaon

    Words: 7902 - Pages: 32

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    The Demographic, Social & Cultural Context of Business

    ASSIGNMENT ON THE DEMOGRAPHIC, SOCIAL & CULTURAL CONTEXT OF BUSINESS Submitted To: Mr. Ruhual Amin Faculty Member, BRAC University Submitted By: Iffat Zarin Khan ID No: 15364042 MBA,

    Words: 5614 - Pages: 23

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    Crocs

    This case discusses the astounding growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company’s growth was made possible by a highly flexible supply chain which enabled Crocs to build additional product within the selling season. The normal model used within the fashion industry was to take orders well in advance of each selling season, and produce to those orders, with relatively little additional production. If demand was far in excess of this production

    Words: 2366 - Pages: 10

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    Leather Sector

    know about the overall international trade statistics for last 5 years. 1.2.3 To know about the problems and prospects of Footwear Industry. 1.2.4 To know about the barriers and challenges of Footwear sector. 1.2.5 Suggesting strategies to overcome the Barriers and Challenges. 1.3 Methodology: This study is based on both primary and secondary data/information. Primary Data for this study was gathered by

    Words: 5127 - Pages: 21

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    Tester

    S VEJA: SNEAKERS WITH A CONSCIENCE w 9B10M089 Kim Poldner wrote this case under the supervision of Professor Oana Branzei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without

    Words: 8173 - Pages: 33

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    Operations Research

    UNIT I INTRODUCTION ------------------------------------------------- Understanding Brand - What is a Brand? Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark

    Words: 34880 - Pages: 140

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    Walnut Venture

    FULLER NatuRi Corporation In February 2006, Aravind Cherukuri and Kartik Natarajan were reviewing their options for raising capital for NatuRi Corporation, the company they had founded together in 2005. With operations split between Chennai, India, and Boston, Massachusetts, NatuRi had developed a biological compound that showed promising effects in cholesterol management. The compound, discovered by Aravind’s mother, biological scientist Rukmini Cheruvanki, was derived from the byproducts

    Words: 8733 - Pages: 35

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    Buller Et Al 2000 - When Ethics Collide- Managing Conflicts Across Cultures.Pdf

    Organizational Dynamics, Vol. 28, No. 4, pp. 52-66, 2000 © 2000 Elsevier Science, Inc. ISSN 0090-2616/00/$--see frontmatter PII 50090-2616(00)00005-X When Ethics Collide: Managing Conflicts Across Cultures PAUL F. BUllER JOHN J. KOHLS KENNETH S. ANDERSON Nike-one of the fastest-growing companies in the world-has been stymied recently due in part to consumer reaction to conflicts involving management practices in its suppliers' factories in the Far East. Among the accusations-poor working conditions, low

    Words: 7825 - Pages: 32

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    Go and Go

    DIGITAL & SOCIAL MEDIA MARKETING FINANCIAL TIMES SPECIAL REPORT | Wednesday March 7 2012 www.ft.com/digital­social­media­marketing­2012 | twitter.com/ftreports Advertisers rush to master fresh set of skills There are great opportunities, says David Gelles, but companies are still largely feeling their way Inside this issue Cautionary tales David Gelles finds reasons to be careful when companies take advertising online Page 2 B2B Paul Taylor sees a chance for business to gain traction with

    Words: 9850 - Pages: 40

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    Strategic Management

    Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair

    Words: 154599 - Pages: 619

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